Job Functions, Duties, Responsibilities and Position Qualifications:
The Director of Marketing provides a broader strategic, operational marketing leadership, development, and implementation of business plans that support the growth of the business. Responsibilities include market assessments, defining customer segments and positioning relevant and differentiated service offerings, and driving marketing activities to increase Sonic Healthcare USA's revenue and profit margins through successful customer acquisition, retention, and optimization.
Conceptualizes and implements the marketing strategy for customer engagement in existing and emerging markets through events, campaigns, direct marketing, and communications.
Oversees the performance of campaigns, analyzes trends to see threats and opportunities, and works with the team to optimize programs to improve results.
Designs, plans, and executes effective marketing campaigns in line with the plan and measures campaign effectiveness.
Collaborates with executive leadership to develop growth plans for the organization.
Understands performance metrics and tracking tool for market research, forecasts, competitor analysis, campaign results, and healthcare trends, and translate results into actionable insights for the marketing team.
Participates in the development and execution of strategic Marketing/Communication projects that improve efficiency or enhance the customer and patient experience.
Develops and promotes PR activities, customer and industry events, and digital media where appropriate.
Maintains and cultivates partnerships with teams, stakeholders, clients, and vendors for key marketing functions.
Manages and mentors a marketing team, including hiring, training, workloads, and meeting specific deadlines.
Creates functional strategies and specific objectives to support the infrastructure.
Manages the overall marketing budget, ensures the development of plans, and forecasts that deliver growth and profit objectives.
Performs other related duties as assigned.
Excellent verbal and written communication skills
Thorough understanding of market development and marketing strategies
Demonstrated knowledge and proficiency in communications technologies
Excellent interpersonal and customer service skills
Strong leadership, analytical, and problem-solving skills
Ability to work independently, well-organized with attention to detail, self-motivated, and manage several competing priorities
Ability to work in a fast-paced, complex, and often changing environment
Proficiency with HTML, SQL, content management systems, and design software
Education and Experience
Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field. Master's degree preferred.
10+ years of experience in digital and brand marketing, and content management.
10+ years of experience developing and executing customer strategies and product management or sales.
Experience within laboratory environments is required as well as a thorough understanding of the healthcare landscape.
Light to moderate physical effort (lift/carry up to 15 lbs.)
Occasional reaching, stooping, bending, kneeling, and crouching
Occasional carrying, pushing and pulling of objects
Prolonged periods sitting at a desk and extensive computer work
Some travel will be required to interact with Division personnel or customer meetings as needed
Scheduled Weekly Hours:
Sonic Healthcare USA, Inc
Sonic Healthcare USA is an equal opportunity employer that celebrates diversity and is committed to an inclusive workplace for all employees. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, age, national origin, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Sonic Healthcare USA is a division of Sonic Healthcare Limited, one of the largest diagnostic laboratory medicine companies in the world. We aspire to help people live better, healthier lives. We focus on delivering the highest quality laboratory information through our unique Medical Leadership model and federated structure, through regional diagnostic laboratories operating across the United States.
Since its establishment in 2007, Sonic Healthcare USA has grown to become the third largest laboratory medicine company in the United States, with operations across the country. From our boardroom to our individual practices, we are guided by the leadership of our medical specialists, senior scientists experienced managers, all of whom understand the unique demands and privileges of working to improve the health of our patients.