This is a salaried, exempt position that works remotely. The Membership and Marketing Specialist is a creative individual with a passion for aligning communication and promotional materials with a variety of audiences. The position maintains membership information in the ANA database and promotes the ANA internally and externally through strategic use of written and online communications, graphics, website, branding, social media, and the promotion of events, services, and products. The position will lead the development and implementation of marketing strategies to include membership information gathering and maintenance, targeted membership growth campaigns, meeting promotion, social media impact, member communications, and more. The Membership and Marketing Specialist oversees the marketing plan and strategies and will provide quality control, ensuring technically sound content, visually stimulating materials, consistency in messaging, and appropriate frequency and timing for release.
The successful candidate should have proven experience working with Associations to promote their membership value and benefits; experience with the medical associations and in particular the field of academia is a plus. The candidate should be able to provide a clear strategic plan of all efforts that can be taken to effectively and efficiently increase the ANA’s membership and meeting attendance, its presence on social media and inward and outward communication of the variety of services that members and prospects value.
SKILLS AND ABILITIES
Ability to actively develop and implement marketing plan across multiple teams and platforms.
Exceptional organizational skills with attention to detail.
Strong verbal and written communication skills.
Experience with website development and maintenance.
Precise copy-editing abilities to include proofing narrative, visual content, and format.
Analytical and knows how to perform market research.
Fluency with social media platforms and social media marketing.
Demonstrated experience in growing membership and strengthening membership retention.
Experience with database management.
Demonstrated ability to use desktop design software and/or online design applications and Microsoft Office suite.
Excellent time management skills with a proven ability to meet deadlines.
Create and implement a fully integrated annual ANA marketing plan that meets established budget goals.
Provide quality marketing and member communications (both video and visual formats) for all association events and activities.
Development and execution of marketing strategy. Duties include:
Leads the association’s overall efforts to recruit, retain, and engage membership.
Oversight of all membership data, tracking and reporting, including but not limited to:
Accurate membership records
Membership trend analysis
Recruitment and retention reports
Current, new, and prospective member information
Member experience throughout join and renewal process
Work with CEO to set annual membership goals.
Serve as staff liaison to some committees of the association – assist committee chairs in planning meetings, development of agenda, and execution of committee activities.
Develop, design, and format visually engaging materials for web, print, electronic, and social media platform distribution.
Identify the current and future needs of ANA members.
Establish and drive a multi-channel marketing and communications strategy.
Provide market research and analytics to support team decision making.
Track outcomes on member communications across various platforms, provide reports to the team, and make data-driven recommendations for improvements.
Develop and implement action plans in the areas of marketing and communication to reach strategic goals.
Work with the CEO to estimate fiscal impacts for marketing and communication goals/strategies.
Execute the posting of content on social media to coincide with the strategic marketing plan.
Oversee the posting of content on the ANA website.
Work with third party web designers to ensure our website is engaging, functional, and has the most recent content.
Develop distribution schedules for publications/communications and ensure they are met.
Review and streamline communications and communication releases to ensure we are maximizing our impacts with the intended audience.
Collaborate with the CEO to develop a proposed budget and implementation timeline to meet marketing plan goals.
Bachelor’s degree in marketing, public relations, communication, business, public administration, or related field (may be substituted by five years’ marketing and communication experience).
Three years’ experience in writing and editing for a professional environment.
Demonstrable experience in database management, digital marketing, social media platforms, devising campaigns, using analytics, using graphic and/or video design tools (Adobe applications, Movie maker, and/or web-based tools), and experience with modern communication technology tools (Microsoft Office suite and online meeting platforms).
INSTRUCTIONS TO APPLY
To apply for this position, please submit a cover letter including salary expectation, resume, and portfolio of three items (logo, brochure, digital or print ad, social media post, advertisement, etc.) designed by you via email to firstname.lastname@example.org.
As the global burden of neurological disorders continues to grow, a diverse community of physician-scientists are pushing the limits of neuroscience research to combat disease and bring novel treatments to people worldwide. The ANA is the professional ally of physicians and researchers who strive to make a difference through careers that combine neurological discovery, education, and clinical care.
From advances in stroke and dementia to movement disorders and epilepsy, members of the American Neurological Association are at the forefront of research and practice devoted to understanding neurological health and treating diseases of the nervous system. As the premier professional society of academic neurologists and neuroscientists since 1875, the ANA continues to set the standard for research and practice through its popular Annual Meeting, the highly ranked journals Annals of Neurology and Annals of Clinical and Translational Neurology (ACTN), and through advocacy for national policies that serve the best interest of researchers, practitioners, and patients.