Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
How to apply:
To apply for this position, please upload your resume and cover letter as one document.
Your application packet should include:
1) Cover letter, addressing:
i) Interest and qualifications for the position, and;
ii) Professional commitment to diversity, inclusion, justice and equity.
TeachingWorks is seeking a Marketing Research Analyst with expertise in developing a marketing strategy to guide the planning, advertising, recruitment, and full enrollment in our core programs. You will help enable us to identify the target market and build the communications and advertising strategy, develop reliable pricing and registration models, track participation and engagement, and follow up. You will help in our goal of reaching the crucial clients and participants that we seek to support to make possible the impact that is our mission.
This is a two-year limited term appointment beginning fall 2022.
TeachingWorks is founded on a deep conviction about the power of teaching to create a just society and strong and capable children. Our work strives to ensure that teachers use the power of teaching for good so that children, Black, Indigenous, of color, and white, consistently receive teaching that disrupts patterns of anti-Blackness and white supremacy, and other forms of racism and oppression. This requires teaching complex content and practices in culturally responsive ways and building equitable classroom communities. But teaching that does this has to be learned. At TeachingWorks, we develop teacher education focused on practice that actively disrupts and dismantles patterns of injustice and promotes justice, through specialized approaches to content understanding and teaching of content, learning opportunities, resources, and communities for teacher educators, teachers, and education leaders.
Appraise the current market for professional learning and support for teacher educators, teacher education programs, and K-12 teachers, coaches, and districts
Use principles of marketing to develop a strategy for building these markets
Analyze conditions for successful offerings to our market
Appraise the current field of organizations offering professional learning opportunities and resources to teacher educators.
Appraise and analyze current impact data collected
Assess and recommend our digital strategy
In collaboration with lead program staff, develop recommendations for 2023 offerings
Explore and recommend tools and approaches for successful advertising
Develop a marketing strategy for 2023 offerings
Pilot marketing strategy for spring-summer 2023 offerings
Evaluate and continue to strengthen marketing strategy for fall 2023 and beyond
3+ years professional experience conducting and analyzing marketing research
Knowledge and experience applying fundamental concepts, practices, and procedures of marketing strategy to the field of education.
Salary range: $65,000-75,000
Additional Information: Qualified applicants will be eligible to request remote and hybrid work options.
Statement on Diversity:
We respect and value individuals from all races, ethnic backgrounds, ages, genders, religions, sexual orientations, disabilities, economic or veteran status, and other diverse perspectives and individual differences. Further, we are committed to tolerance, sensitivity, understanding, and mutual respect everywhere within our community and we affirm our promise to make the School of Education a welcoming place for all. In seeking new staff members, we are committed to hiring those who share in our reverence and expectation for diversity.
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.