Marketing and Social Media Specialist (7477U) - CoE, College Relations
University of California Berkeley
Location: Berkeley, California
Internal Number: 3618262
Marketing and Social Media Specialist (7477U) - CoE, College Relations
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
At UC Berkeley, we believe that learning is a fundamental part of working, and our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. To find out more about how you can grow your career at UC Berkeley, visit grow.berkeley.edu.
UC Berkeley's College of Engineering (Berkeley Engineering) is seeking an experienced and enthusiastic Marketing and Social Media Specialist to join a high-functioning team that promotes the inspiring people, research and programs of one of the premier engineering colleges in the world.
Reporting to the Assistant Dean of Marketing and Communications, the Marketing and Social Media Specialist will develop accurate, informative and engaging content for key audiences, including students, alumni and the broader public. Content ranges from discovery briefs to award announcements, and program highlights to profiles. Material developed will appear on our website, social media channels, print magazine, brochures, email and more. Content should highlight the college's societal impact and leadership in engineering research and education.
This job includes flexibility for remote work, but there is an in-person meeting one day per week, and periodic on-site support needed for events.
Berkeley Engineering is recognized for its educational and research excellence, consistently ranking among the top three engineering colleges in the United States. With more than 245 regular faculty members and 6,600 students enrolled in seven academic departments, engineering is the second largest college on the Berkeley campus. The Marketing and Communications team supports the college's core projects and programs by leveraging its various channels of communication, including the main website, a semi-annual print magazine and social media channels. We also provide support for events and advancement efforts designed to reach more than 70,000 alumni, friends, students, foundations and corporate partners. For more information, visit: https://engineering.berkeley.edu.
Application Review Date
The First Review Date for this job is: November 23, 2022 - Open Until Filled
Under minimal supervision, identifies and creates compelling content that highlights the people and activities at Berkeley Engineering for multiple audiences. This includes faculty profiles, award announcements and event coverage. Tailors content to different audiences, including students, faculty, alumni, donors and external media.
Writes polished, accurate copy under tight deadlines for various publication platforms, including Berkeley Engineering's website, social media channels, print magazine and brochures.
Manages multiple social media accounts for the college (including Twitter, Instagram, Facebook and LinkedIn) using best practices in communications. Tracks emerging trends in social media and digital storytelling and utilizes them effectively.
Coordinates the design, production and distribution of promotional materials, including web briefs, email, brochures, flyers, A/V presentations, etc.
Proofreads and edits material submitted by colleagues, as needed, to enhance style and readability appropriate to the target audience.
Collaborates with fellow Marketing and Communications team members to develop and execute long- and short-term strategic communications plans.
Keeps abreast of news and trends relevant to engineering to help Berkeley Engineering be proactive in its communications.
Bachelor's degree in related area and/or equivalent experience/training.
4-6 years' experience as a social media, public relations or marketing professional, or equivalent experience/training.
Exceptional writing, editing, researching and interviewing skills; knowledge of AP style a plus.
Excellent news judgment and knowledge of which platforms would be more appropriate for reaching specific audiences.
Attention to detail and comfortable handling data.
Strong organizational and analytical skills; ability to juggle multiple tasks and to work well under tight deadlines.
Thrives in a collaborative team environment, while able to work independently.
Strong interpersonal skills and political acumen.
Tech savvy and proficient with common social media publishing and monitoring platforms (e.g. Sprout Social, Tweetdeck, Hootsuite).
Demonstrated ability/willingness to learn quickly.
A strong and nuanced knowledge of current affairs, developments in technology, and issues in higher education.
Experience using Adobe Creative Cloud apps, particularly Photoshop and InDesign.
Experience working with content management systems such as WordPress and Drupal.
Proficient with Google Suite and MS Office applications (Word, Excel, Powerpoint).
Knowledge of college and campus protocols and channels for communication internally and externally.
Salary & Benefits
Starting salary is commensurate with experience. This is a 100% FTE career position with full benefits.
For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment in the Resume section of your application.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.