Founded in 1879, Curry College is a private, four-year, liberal arts-based institution in Milton Massachusetts. In addition to the main campus classes for adult learners are also offered at our campus at Cordage Park in historic Plymouth. Curry College is accredited by the New England Commission of Higher Education (NECHE). Curry College offers 22 undergraduate majors, over 60 minors and concentrations, as well as five graduate programs.
The Curry College mission is to educate and graduate students prepared to engage in successful careers and active citizenship with a global perspective. We are an inclusive community of diverse learners and educators, committed to continuing our legacy of developing effective communicators with reflective and critical thinking skills. We mentor and empower our students, building meaningful relationships that inspire them to achieve their ambitions.
Curry College provides rigorous and relevant academic programs to undergraduate and graduate students, and our rich blend of liberal arts and career-directed programs is enhanced by practical field experiences and co-curricular activities. Learning at Curry extends beyond the classroom and is embedded in all that we do.
Diversity and a culture of equity and inclusion among students, faculty and staff are crucial to the mission statement of Curry College.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, sex identity or expression, national origin, age, disability, veteran status, or any other basis protected by applicable state and federal law, including Title IX.
Under the direction of the Director of Admission Marketing, the Assistant Director of Admission Marketing provides support to the overall recruitment efforts as it pertains to the oversight of on and off-campus events for prospective students, families, group visitors and key referral sources. This individual is responsible for the overall campus visit experience, event planning and execution, and some marketing strategy and automation within the College's CRM (Salesforce/Pardot). This individual also supervises the student tour guides.
1. Oversight of the planning, coordination and assessment of on- and off-campus admission events and overall visitor relations:
Executes the planning, coordination, and assessment of existing on-campus admission events includes but not limited to, Open House Programs, Explore Curry Days, Academic Visit Days, Accepted Student Day and other recruitment events;
Serves as an integral influencer within the admission team in the development of new on-campus admission events and visit experiences;
Responsible for providing prospective students with an individual welcoming experience during their campus visit. Also responsible for ensuring personalized follow-up to campus visitors;
Coordinates and oversees group visits to campus including Guidance Counselors and high school groups;
Works in partnership with the Director of Admission Marketing to develop event promotions and marketing;
Works with athletics, academics/faculty, student affairs, and student groups to organize/arrange personalized visits for students and families, including classroom visits;
Work with various academic departments, Academic Affairs/Faculty, to personalize visits by academic area of interest, including Nursing and PAL;
Responsible for the research, proposal, and implementation of incorporating new initiatives, and new technologies to enhance the visitor experience;
Responsible for the surveying and evaluating the success of on-campus admission events and visit programs;
Makes presentations promoting the College to various groups of students, parents, and guidance personnel. These may be one-on-one interviews or large group presentations.
2. Contribute to Recruitment Marketing Functions:
Assist with creating dynamic, automated communication workflows in Salesforce/Pardot targeting specific populations throughout the enrollment cycle to support application generation, application completion, lead nurturing, campus visit attendance, etc;
Assist with building and scheduling strategic marketing drip campaigns using Salesforce and Pardot;
Create, execute & monitor performance for marketing automation for lead nurturing and database marketing initiatives to drive recruitment and retention results, including e-mail segmentation and messaging, texting outreach;
Assist with deployment of cost-effective, paid social media advertising campaigns to build brand awareness, drive website traffic, and gain impressions;
Operate the Admission department's social media channels, while working closely with the College's Social Media coordinators to align all recruitment efforts accordingly;
Assess the effectiveness of the department's social media initiatives and make informed recommendations on alternate directions, strategies, and content production;
Create campaigns, Visit Series' and Activity Series' in Salesforce/Events Rx and track visit attendance and communication touchpoints with prospective students;
Assist with upholding the integrity of all undergraduate Pardot data by properly tagging contacts and lists, as well as updating new contact information, opt out requests, etc.
Assists with application review during peak reading periods;
Conducts personal interviews with prospective students in order to assess their interests and goals and familiarize them with the College's programs and offerings;
May be responsible for local and/or overnight travel including travel to and participation in high school college fairs and panel presentations during peak travel seasons;
Respect and maintain confidentiality, parameters of operation, professional protocols, and individual privacy;
Perform other duties as assigned by supervisor of his/her designee.
Bachelor's degree is required.
Minimum of two years' experience in college admissions and/or event planning, or marketing is required.
Strong computing skills and efficiency utilizing computing applications on the systems and programs of College's choice; currently by way of example, Microsoft Office Suite, Banner.
CRM experience, such as Salesforce.
Ability to motivate others, strong commitment to quality service; ability to work independently and as a member of a team.
Ability to prioritize and consistently meet deadlines; ability to work on multiple projects at one time.
Ability to think creatively and develop initiatives from concept to completion; excellent communication and public speaking and presentation skills; excellent organizational skills with attention to detail.
Occasional overtime is required to complete job assignments and meet deadlines during peak season.
Ability to work evenings and weekends as required.
Ability to travel and valid driver's license required.
Master's degree is preferred.
Experience using digital marketing automation software; i.e., Marketing Cloud, Pardot, Constant Contact, HubSpot.
Committed to attracting and retaining a diverse staff, Curry College will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.
At the College's discretion, the education and experience prerequisites may be excepted where the candidate can demonstrate, to the satisfaction of the College, an equivalent combination of education and experience specifically preparing the candidate for success in the position.
Employment in this position is contingent upon the successful completion of all required pre-employment background checks.
Inquiries about the application of Title IX can be directed to the College's Title IX Coordinator, Elizabeth Canning at firstname.lastname@example.org, (617) 979-3516, or King Academic Administration Building, 55 Atherton St, or US Department of Education, Office of Civil Rights ("OCR") - Boston Office, 5 Post Office Square, 8th Floor, Boston, MA 02109-3921, (617) 289-0111.
Please apply online at https://www.curry.edu/about-us/community-resources/employment/job-opportunities for consideration. Interested applicants must submit the following:
a cover letter;
a resume; and;
a list of three professional references, one of which must be a former or current supervisor, including complete contact information and professional titles.
Founded in 1879, Curry College is a private, four-year, liberal arts-based institution located on a wooded 131-acre campus in Milton, MA just seven miles from downtown Boston. Accredited by the New England Association of Schools and Colleges (NEASC), Curry College offers 27 undergraduate majors, over 60 minors and concentrations, as well as four graduate programs and a variety of continuing education certificates and programs.
Curry College is an equal opportunity employer and committed to a diverse workforce. All applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, sex identity or expression, national origin, age, disability, veteran status, or any other basis protected by applicable state and federal law, including Title IX.