Marketing Communications Specialist 7296BR National Technical Institute for the Deaf NTID Deaf Health Care & Biomedical Science Hub
Detailed Job Description
Market the Deaf Hub through publications, the Internet, press releases, promotional and public relations activities, and other communication media for the purpose of promoting the Deaf Hub and its goal of increasing the number of qualified and successful DHH healthcare trainees in various professions within the realm of health care
Create, write, and produce quality articles, publications, Web pages, direct mail and other marketing and public relations initiatives in accordance with marketing plan; craft effective communications, identify, advise and collaborate with clients regarding communication needs and issues; provide opinions on the type of strategy to use with communication plans and gauge their potential effectiveness
Participate in the development and implementation of NTID's marketing plan, which is designed to address communication with specific audiences, including prospective students, parents, donors, and employers; communicate program information to targeted audiences; assimilate and compose written materials to use in a variety of communication outlets; edit documents to ensure accuracy in content and form; create promotional communications including print, electronic, new media, and other collaterals of significant strategic value to implement the University's overall marketing goals and objectives
Assess the effectiveness of marketing activities, publications, advertising, outreach and other communications activities
Lead projects of increasing complexity; provide strategic direction in consultation with director, advise faculty and staff in marketing NTID
Participate in developing research activities, publications, advertising, outreach and other communication activities
Implement specific overall NTID marketing strategies designed to communicate with target audiences
Delegate research and copywriting tasks to co-op students; may lead others, staff and/or students in design, development and presentation of creative work to clients and administrators
Take a lead role in planning and executing effective marketing communication strategies in at least one specific area of responsibility (i.e., recruitment/admissions marketing, outreach marketing, development, placement, exhibiting)
Contribute to department teams and committees, participate on NTID teams and projects
Other duties as assigned
Department/College Description The Deaf Health Care and Biomedical Science Hub (Deaf Hub) aims to improve the healthcare training experience through mentoring students and professionals, to increase universal access in the health system by working with the community of health professionals, and to strive for better health of deaf and hard-of-hearing people informed by research. The Deaf Hub works towards the long-term goal of increasing the number of deaf and hard-of-hearing people entering health care and biomedical science careers.The Deaf Hub achieves its goals in six categories by:
Mentoring deaf and hard-of-hearing students interested in a career in health care or biomedical science.
Supporting the continued success of existing biomedical and healthcare conferences for deaf and hard-of-hearing trainees and professionals.
Providing professional development and training opportunities for healthcare professionals.
Improving the health care and biomedical knowledge and sign language skills of American Sign Language interpreters.
Developing health systems employers' awareness of deaf and hard-of-hearing individuals as qualified for a career in health care and biomedical science, including how they can be hired and successfully integrated into the healthcare workforce.
Supporting the dissemination of accessible content to help healthcare professionals work efficiently with their deaf and hard-of-hearing patients.
More information about the Deaf Hub can be found on their website (www.rit.edu/ntid/deafhub).
Bachelors degree in Marketing, Public Relations, Communications, Journalism or related field
0 - 3 years experience in business, industry or higher education advancement, marketing, communications, and public relations. Some experience in Web content writing and social media content creation.
Proficiency in a sign language is required, coupled with an ability to communicate effectively with a wide range of DHH individuals
Excellent writing and editing skills
Expertise in marketing, Internet marketing and social media marketing
Intermediate to advanced Microsoft Office skills including Outlook, Word, Power Point, Excel
Strong organizational skills
Ability to work independently
Ability to prioritize and make independent decisions
Ability to establish and maintain a variety of working relationships
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band: 116H
How to Apply In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the 'Great Colleges to Work For.' RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
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Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with more than 19,000 students and more than 125,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. Find out more at www.rit.edu .