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The UW Medicine Strategic Marketing & Communications (SM&C) Senior Marketing Manager’s purpose is to achieve business goals by developing and driving engaging marketing strategies reaching targeted audiences. The Senior Marketing Manager will partner with UW Medicine service lines, entity and administrative clients to lead and oversee client management, campaign development, execution and reporting. This role plays an integral role in developing marketing strategy for assigned service lines and entities. The Senior Marketing Manager ensures achievement of business objectives as well as marketing message consistency and campaign effectiveness by independently managing the planning, creation, and implementation of marketing plans, tactics, and campaign deliverables. They will colla