Department Summary: The Division of Enrollment, Marketing & Communications develops and coordinates messaging of Bridgewater State University to present a consistent image of the institution through the roughly 20 channels it manages. The Division oversees undergraduate admissions, institutional marketing, media relations, digital and print communications, all while offering an array of services to the BSU community.
Position Summary: Bridgewater State University's Division of Enrollment, Marketing & Communications is seeking an experienced and motivated Marketing Associate to join our growing team. As a Marketing Associate, you will be responsible for planning and implementing marketing strategies and advertising campaigns for the university. You will set goals; help acquire leads and evaluate outcomes using analytics. Qualified candidates must possess a thorough understanding of pay-per-click strategies and digital advertising across a host of channels, and experience creating consistent brand messaging across multiple marketing channels.
Supervision Received: Director of Marketing
This is an APA position and is subject to the terms of that union agreement.
Tour of Duty: Monday - Friday, 8:30 - 5:00(Saturday and Sundays as days off)
Position Type: APA Professional
Develop the strategy and setup of external paid campaigns, including PPC advertising, display, retargeting and social media campaigns.
Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create SEO-rich landing pages to optimize conversion.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Collaborates with agencies and other vendor partners.
Stay up to date with digital marketing trends and potential new channels and strategies.
Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
Identifying target markets and devising marketing campaigns to help meet institutional goals tied to enrollment and brand awareness.
Producing marketing/advertising materials, with an emphasis on strategy and messaging.
Coordinating with designers, writers, web developers, photographers, and videographers to manage the development of all assets (such as digital banner ads, social media ads, landing pages or videos) required for every campaign.
Managing multiple projects and communicating with internal clients and stakeholders.
Working with various external agencies and vendors to implement marketing strategies.
Collecting and analyzing data to forecast trends and opportunities for future action and shifts in direction.
Conducting competitive research and gleaning insights from available market research.
Required Qualifications: Members of underrepresented groups, minorities, women, veterans, persons with disabilities, and all persons committed to diversity and inclusive excellence are strongly encouraged to apply.
BA/BS in Marketing or related field or equivalent work experience
Minimum of 5 years of experience as a Marketing Associate or similar role
In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google Ads), retargeting, social network advertising (Facebook, Twitter, LinkedIn and more).
Commitment to customer service excellence/support to enhance an environment of equity, diversity and inclusion. Knowledge of marketing digital tools and techniques
Strong computer skills
Experience with SEO efforts/campaigns
Excellent communicator with the ability to sell and convince
Proficient in marketing research and statistical analysis
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Strong problem-solving and time-management skills
Excellent presentation skills
Experience creating and maintaining client relationships
Self-motivated yet customer-focused
Proven working experience in digital marketing, aka, leading and managing SEO/SEM, social media and/or display advertising campaigns
Experience in optimizing landing pages, understanding of A/B and multivariate testing and website and marketing analytics tools
Preferred Qualifications: We are looking for equity-minded applicants who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community.
MBA or Master’s in Marketing or related field.
Higher education marketing experience
Work Environment: Bridgewater State University complies with the Americans with Disabilities Act (ADA) to provide reasonable accommodation to qualified applicants and employee with disabilities. To request a reasonable accommodation for the application process, please complete and submit this electronic form: https://cm.maxient.com/reportingform.php?BridgewaterStateUniv&layout_id=18
Special Conditions for Eligibility: Please be aware that employment at Bridgewater State University is contingent upon completion of a successful background check.
This position is not eligible for H-1B sponsorship.
COVID-19 Vaccination Requirement This position must comply with the University Covid-19 Attestation requirement. All employees must be fully vaccinated and complete the Covid-19 Attestation upon hire.
Medical or Religious Exemptions An employee may request an exemption to the vaccination requirement based on the existence of medical contraindication to vaccination. In addition, an employee may request an exemption to the vaccination requirement based on a sincere religious belief. In both cases, an employee will be required to submit documentation to support the request for an exemption. Employees who secure an exemption may be required to take additional precautions in the workplace and are strongly encouraged to test weekly through the university’s Wellness Center. We are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome, and included.
Salary Range: $55,000-$65,000 Posting Number: S00857P Open Date: 09/15/2022 Close Date: 10/16/2022 Open Until Filled: No
Special Instructions to Applicants: Please note the following information is required to complete your application for this position:
a minimum of one (1) employment history entry.
a minimum of three (3) professional reference entries.
Bridgewater State University (BSU) is an affirmative action/equal opportunity employer which actively seeks to increase the diversity of its workforce. We are dedicated to providing educational, working and living environments that value the diverse backgrounds of all people.