As our Product Marketing Manager you will have the opportunity to significantly impact Orson’s success as a key member of its core team; developing the pricing model, go to market strategy and helping Orson find product market fit.
We have created an exciting new technology and category, that simply put … helps people like each other more (yes that’s possible). It addresses many pressing issues for businesses today from high turnover, low productivity to struggling company cultures that have all been exacerbated by the remote work era and new social climate. Orson helps people feel more deeply connected with each other and their teams.
Our underlying platform can serve an immense amount of B2B and B2B2C markets and needs a seasoned product marketing genius who can bring great experience and energy to navigate the waters ahead. This role requires an expert product marketing knowledge of B2B SaaS products, pricing models and most importantly a builder mentality who has past experience operating in the “white space” bringing SaaS products to market.
What you’ll do • Turn blank pages into powerful strategy and messaging to take Orson from beta to launch and product market fit • Create market and buyer segmentation and articulate value propositions for each • Develop and start to test the pricing strategy, segmentation and go to market plan • Oversee the creation of demo assets, sales collateral, and marketing content • Create lead qualification for buyer segments and other playbooks • Oversee all channels from web, social, conferences and events • Initially own demand generation • Use market and customer insights to identify opportunities, contribute to the product roadmap • Measure the success of your solutions and iterate on them • Help to grow our sales team, improve processes, and mentor people • Keep up a fast-moving pace of experimentation and decision-making
What you’ll need • 5+ years’ experience in B2B / SaaS product marketing • Experience leading successful product launches, including creation of GTM strategy • Experience working in a rapid growth role penetrating new markets with a startup mentality • College degree is not required, but grit is
What’s in it for you • Competitive equity package • Medical Insurance coverage • Allowance to facilitate remote working • An epic chapter of your legacy to share with your grandkids one day, how you were part of building the product that helped billions of humans be more human.
About Orson Orson is the first ever Automated Team Video Engine. Leveraging decades of unscripted film and tv experience, Orson has created groundbreaking technology that uses story science and built-in directors to capture candid answers from people and then automatically assemble and produce highly polished group videos that simply put, help people like each other more. All without any editing or skills required on their part.
Why now? Because authenticity is the foundation of human connection and building deeper, authentic connections has gotten harder. Between remote work environments, political and social climates, and the new nature of social media, we are now worse at something we already struggled with… being human. Orson uses the very thing we have all become atrophied by (technology), to help people open up, pulling out their experiences, aspirations, and stories. These are the very things that allow us to relate and find pieces of ourselves in others, which builds deeper connections between us and to our larger communities.
We are a team of passionate and collaborative people who strive to not only help our users be more authentic in their daily lives, but also us with each other. We believe in keeping it real, and hate BS. We love helping people find deeper connection in their lives and get excited with every new breakthrough and step of this journey. We reject cynicism, even when it feels like it dominates our culture. We believe our technology has the power to amplify the good in humanity and solve the tough challenges ahead. If this sounds like something that excites you, we want to hear from you!