Manager, Marketing (Future Scholar 529 College Savings Plan)
Ameriprise Financial, Inc.
Location: Boston, Massachusetts
Type: Full Time
Internal Number: 16813556
The incumbent will lead the marketing effort for the Columbia Threadneedle Investments Future Scholar 529 College Savings plan with the goal being to continue to raise assets, educate advisors and clients on the benefits of the plan and increase overall Columbia Threadneedle brand awareness.
Lead the marketing effort for the Future Scholar 529 College Savings plan.
Create competitive differentiation in the marketplace through delivery of innovative ideas that help support the 529 goals.
Develop an overall comprehensive multi-faceted marketing plan to support the four key 529 focus periods. (Tax time, 529 Day, Back to School and Year-end gifting.) The campaigns will support both the advisor and the direct plan and will target the 14 key firms within the 16 focus states.
In partnership with the South Carolina Treasurers office and the 529 distribution group, support the direct plan including tactics around the four focus periods as well as additional state specific campaigns.
Lead weekly 529 team calls, soliciting topics, developing agenda and moderating the meeting. Actively participate in monthly calls with SC Treasurers Office.
Manage 529 page on intranet, including updating all material and links. Partner with interactive team to maintain 529 site on columbiathreadneedle.com/us including calculators.
Manage all content updates of existing materials. Monitor inventory and usage of print material and kits.
Track expenditures and budget for both direct and advisor plan. Monitor invoices relating to projects.
3-5 years relevant experience within the financial services industry
Bachelors degree or equivalent experience
Degree in marketing communications or other business related field
Solid marketing background with the ability to understand and interpret regulatory requirements
Superior project management skills with a demonstrated ability to manage multiple priorities and projects
Strong communication and interpersonal skills with a strong client-centric mentality
Ability to thrive in a fast-paced environment while working effectively as an individual contributor and in a collaborative setting
Self-starter, flexible and adaptable to change
Ability to translate information into sale-able ideas
About Our Company
Millions of people around the world rely on Columbia Threadneedle Investments to manage their money. We're intentionally built to help our clients succeed, backed by a global team of 2,000 people including more than 450 investment professionals sharing global perspectives across all major asset classes and markets. At Columbia Threadneedle, you'll find the promise we make to our clients is the same one we make to our employees: Your success is our priority. In addition to our competitive total rewards package, employees stay with us because of our culture and commitment to their development. And, backed by the strength of our parent company, Ameriprise Financial, we are committed to providing you with the tools, resources, recognition and rewards to help you shape the career you want.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.