Director of Marketing & Communications (Shepherd School of Music)
Location: Houston, TX, United States,
Internal Number: 1630
Please note that this position posting requires a cover letter and a resume.Please attach both required documents under "Supporting Documents" section in the application.
Position Summary Responsible for overseeing the school's communications, promotion, marketing and advertising efforts. This senior leadership role will develop the school's branding and visual identity and communicate the school's mission in compliance with the long term goals and vision of the Dean of the Shepherd School of Music. The Director will oversee all communications and is responsible for ticket sales campaigns, advertising, audience development, forecasts, budget oversight, publications, communications, public relations, and social media.
The role will also oversee the critical implementation of new Tessitura ticketing system software and develop pathways for the creation of new patron loyalty programs. An important aspect of the position will be the generation of stories for broad media distribution in addition to utilizing Rice University marketing channels to develop national and international media awareness to strengthen the recognition of the music school as one of the leading music schools in the world. This position is a key school spokesperson for external communications as directed by the Dean and oversees all forms of media, including but not exclusive to press releases, digital campaigns, print materials, social media, audio and video and more.
The Director of Communications and Marketing will directly report to the Senior Assistant Dean of the Shepherd School of Music and work closely with all directors within the Shepherd School to build a more robust community following, design membership programs and identify areas of student and faculty success. The Director plays an important role on the leadership team and must be sufficiently familiar with the orchestral repertoire and the performing arts industry to be a full partner in the planning process. This position will supervise the Content Developer/Marketing Assistant and the Print and Publications Coordinator.
Develops and oversees short and long term marketing/advertising strategies in line with the school's branding and mission
Develops and monitors metrics and analytics to measure reach and impact of communications and marketing, build new audiences, draw local Houstonians onto the Rice campus and identify areas of opportunity for audience development
Brings online new Tessitura ticketing system software and develop pathways for the creation of new patron loyalty programs
Manages communications and marketing budgets; identifies and tracks advertisement spending including selecting and overseeing marketing vendor relationships
Establishes crisis management communication protocols as needed and drive preemptive planning for branding and public program content
Writes, executes and pitches stories to local directories and reporters, including building long term relationships with media outlets
Participates in school and university-wide initiatives with cross-functional teams to establish Shepherd School as a consistently top-ranked school of music
Performs all other duties assigned
Additional Functions and Responsibilities
Supervises the Content Developer/Marketing Assistant to create and steward content such as a "Day in the Life" series of videos, faculty profiles, student spotlight stories, and alumni stories (working with Video/Photography specialists)
Responsible for overseeing all external communications and printed materials, including all public events
Responsible for growing international recognition and awareness, including tracking national rankings
Builds and maintains the school's merchandise and printed materials in compliance with the school's branding guidelines
Generates press and media releases for key initiatives and news-worthy events, working closely with Rice Public Affairs
Promotes specific projects, campaigns and development initiatives, cross-disciplinary programs at Rice and news related to the mission of the school as well as maintain and promotes alumni success stories
Responsible for growing community awareness and increasing ticket revenue
Bachelor's degree, preferably in Marketing and/or Communications
5 years experience in arts and/or cultural marketing
Must be fluent with Tessitura Ticketing Software
Familiarity with classical music programmatic repertoire and best practices for building classical music audiences
Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
Excellent written and verbal communication skills; experience and familiarity with the classical music field
Innovation and creativity to create brand new strategies appropriate to multiple constituencies
Ability to lead groups and be decisive
Collaborative skills to accept and incorporate ideas into strategies
Time management and project organization skills critical in order to meet strict deadlines
Ability to recognize trends and stay ahead of them
Rice University is an Equal Opportunity Employer with commitment to diversity at all levels, and considers for employment qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national or ethnic origin, genetic information, disability or protected veteran status.
Current Rice University COVID policies, which include vaccination, face mask, testing, gatherings, occupancy limits, and travel policies can be found here: https://coronavirus.rice.edu/policies
As a leading research university with a distinctive commitment to undergraduate education, Rice University aspires to pathbreaking research, unsurpassed teaching and contributions to the betterment of our world. It seeks to fulfill this mission by cultivating a diverse community of learning and discovery that produces leaders across the spectrum of human endeavor.