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Job Summary: Provides professional-level marketing expertise and support for the College of Engineering, including market research and analytics, planning, production, implementation and evaluation of activities.Essential Duties: Develop data-driven marketing campaigns and materials aimed at increasing enrollment, especially among specific demographics; increasing public awareness of research activities; and improving reputation and rankings.Perform market research and apply it to current and future marketing activities, as well as to determine competitor offerings. Manage data analytics and adjust marketing activities as necessary.Assist in the creation of print, video and digital materials in support of the