Director of Marketing and Communications 7095BR University Advancement Marketing, Annual Giving & Stewardship
Detailed Job Description The Director of Marketing and Communications is responsible for the overall communications, marketing, messaging and branding activities for the Division of University Advancement. The Director serves as both a strategist and catalyst in support of the university's fundraising and engagement goals. Reporting to the Assistant Vice President of Marketing and Donor Relations, this position requires focused management capability as well as strong leadership skills. In this role, the Director will use a collaborative and inclusive approach to create and implement an integrated multichannel advancement marketing and communications plan specific to elevating overall alumni engagement, annual fund solicitation and communication, as well as marketing and communication efforts specific to the solicitation and stewardship of leadership, major, principal and planned gifts. The position leads a communications team and works collaboratively with colleagues within the division and across campus.
Develop and manage highly creative and effective marketing and communications strategies of significant scope specific to alumni/constituent engagement and fundraising at all gift levels.
Strategize and collaborate with fundraisers and other divisional and campus partners to create personalized and customized donor proposals and maintain a library of donor proposal templates at leadership, major, principal and planned gift levels.
In consultation and collaboration with gift officers and other divisional/campus partners, direct the development of college/unit-based key messaging, case statements and fundraising collateral in support of specific fundraising goals and university priorities.
Plan, direct and supervise the work of three staff focused on the development, creation and production of solicitations and appeals, fundraising and stewardship collateral and alumni engagement materials across multiple channels including but not limited to direct response marketing, social media promotion, email marketing, event marketing, the Student Call Center and the web.
Drive consistency of message, style (concise, consistent and compelling), tone and voice across all marketing channels as well as in scripts, talking points and all other communication.
Provide leadership to the graphic designer and work with internal constituents to drive compliance with all brand standards and required branding elements in all materials.
Collaborate and work with the Executive Directors of Alumni Relations, Constituent Relations, Annual Giving and their teams on alumni, parents, faculty/staff, and friends on engagement, cultivation and fundraising initiatives. Direct the work of the marketing and communications team in support of these activities.
Lead ongoing data reporting and analysis efforts specific to marketing channel performance and drive data-driven strategic planning and course-correcting as needed
Department/College Description In RIT's Division of University Advancement, we are dedicated to advancing this mission by fostering deep and meaningful connections with alumni, parents, friends, and organizations with the goal of increasing the resources available to the university through greater volunteer engagement and increased philanthropic support. As Advancement professionals, we seek support from a variety of investors to ensure a life-transforming RIT education is accessible to the talented students who seek to join us.
University Advancement (UADV) is committed to diversity, equity and inclusion. We believe the power of diversity enriches all of us by exposing us to a range of ways to understand and engage with each other, our constituents and our broader communities. We are dedicated to developing and implementing best practices to promote even greater diversity through our employee retention and hiring, accessibility, marketing materials, constituent engagement and in pursuit of our philanthropic goals.
Minimum Qualifications Education/Experience:
Minimum 5 years of marketing or fundraising communications experience
Proven experience leading, inspiring and motivating teams in a fast-paced, highly productive, relationship-based environment
Excellent interpersonal and organizational skills. Outstanding verbal, presentation, and written communication skills: an attentive listener, articulate public speaker, and clear and persuasive writer. High energy, clear goal orientation, and attention to detail a must.
Significant and successful persuasive writing and editing experience.
Successful proposal writing and proven ability to synthesize multiple and complex concepts into a single, persuasive story.
Strong computer skills and advanced use of Microsoft Office Suite.
Strong project management skills.
Leadership skills and proven management experience.
Background in various communications media, marketing communications, fundraising communications or branding
Demonstrated success in effective content development; experience in photography or art or design direction, video direction also preferred.
Working knowledge of design, multimedia, and web development software desired.
Current knowledge and technical understanding of communications tools (all varieties) available. Experience in connecting with a large, diverse audiences a plus.
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band: 120A
How to Apply In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the 'Great Colleges to Work For.' RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
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Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with more than 19,000 students and more than 125,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. Find out more at www.rit.edu .