Career Center

The position will play an integral role and be substantially engaged in the coordination and strategic development, implementation, and activation of comprehensive marketing and ticket sales plans, fan development campaigns and organizational branding outreach activities of the university's athletics program. This will include applying professional expertise, creative thinking and discretion in the execution of the responsibilities of this position. This position will have independent interaction and collaboration with both internal and external constituents and will actively analyze the results of materials, programming and events relative to campaign and branding goals and objectives. This position includes supervising, mentoring and management of both full time and student support staff in the execution of the unit strategies and action plans. The professional in this position is accountable for the marketing and fan development strategies through the coordination of advertising, promotions, social media, and extended game-day events, including management of timelines and activities affiliated with all sports, and specifically produces all football and baseball games. This individual will build quality relationships and work collaboratively and professionally with Pirate Club, athletics, and University staff, students, business vendors and all donors and stakeholders. This person will also abide by all written policies and procedures of ECU, the Department of Athletics, The Educational Foundation (Pirate Club), the National Collegiate Athletic Association (NCAA), and all applicable conferences or associations. This position supervises the following permanent staff members: Trademark Licensing Coordinator, two Associate Directors of Marketing & Fan Engagement, Head Cheer Coach, and Head Dance Team Coach.

Reporting to the Associate Athletics Director for External Operations, this position is responsible for the below duties:
- Plan and administer all aspects of the Athletics Marketing budgets.
- Oversee all game day atmosphere functions including, but not limited to, script writing, on field promotions and presentations, music, and other forms of entertainment.
- Implement a marketing package, each season, as a theme for all spectator sports including football, basketball, and baseball. This package includes the creation and purchase of various forms of advertising, the development of promotional partnerships, the production of ticket brochures, and the creation of a common theme to run through each item of the package. This package should be geared to reach all present and prospective constituencies of the athletics association.
- Assist the Director of Creative services who is responsible for designing and printing all promotional materials including but not limited to schedule cards, team posters, newspaper advertisements, billboards, brochures, and sales pieces. Ensure that the ECU brand and messaging is consistent throughout.
- Promote and expose athletics programs through social media.
- Assist the Director of Creative Services in coordinating and implementing all departmental media trade-out agreements with approval of the Director of Athletics and in conjunction with the Pirate Club and PlayFly.
- Assist with overseeing social media plan in conjunction with the media relations department, that highlights ECU Athletics, fosters fan engagement, promotes special events, assists with customer service efforts and increases the brand awareness of ECU.
- Supervise the cheer and dance teams including oversight of their budgets, schedules and post season travel as well as serve as direct supervisor for the coaching staffs.
- Serve as primary contact/liaison with the Marching Pirates and Pep Band which includes coordinating all post season travel, oversight of budget provided by the Athletics Department and coordination of game day schedules.
- Administers final approval of all marketing plans for all sports, including graphics, themes, and designs
- Perform other duties as assigned.

A complete application should include a cover letter addressing qualifications for the position, a resume and contact information for three current references.

Applicants must be currently authorized to work in the United States on a full-time basis.

East Carolina University seeks to create an environment that fosters the recruitment and retention of a more diverse student body, faculty, staff and administration. In order to promote the university's diversity goal, the Athletics Department encourages applicants from women, minorities, and historically underrepresented groups.

Bachelor's degree and one year of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

The athletics department mission is to represent East Carolina University with distinction and create a challenging and supportive environment for student-athletes to excel in the classroom, in competition, and in life. We are committed to the highest standards of character, honesty, effort, and sportsmanship; respecting all people, their personal identities, differences and beliefs; and to provide a safe and equitable environment for student-athletes' academic, athletic and personal development. The highly visible athletics program is committed to NCAA compliance, comprehensive excellence and to be trustworthy stewards of the aspirations of our student-athletes, the resources we manage, the reputation of our University, and our mission of service.