The Marketing Manager works as a member of ILTA’s Service Delivery team and reports to the VP of Service Delivery. This role’s primary responsibility will be to develop and execute the marketing strategies, content campaigns, and events to promote ILTA membership, partnerships, and educational programs.
This role works closely with all departments to write and deliver informative promotional materials and campaigns supporting membership benefits and programs, business partner benefits and updates, and educational offerings such as webinars, publication articles, surveys, podcasts, blogs, conferences/events, and other offerings.
Create, manage, and publish multi-channel marketing campaigns that lead to membership and partner engagement, retention, and acquisition. Typically, a yearly campaign around association strategic plan.
Includes emails, social media (Twitter, LinkedIn, Facebook, Instagram, and YouTube)
Involves writing content, creating graphics, and drafting emails in Predictive Response/Salesforce
Working with volunteers, members, and business partners for testimonials, videos, blogs, etc.
Updating webpage in Higher Logic platform or coordinating with Creative Lead to build page template
Manage email calendar for association-wide and business partners messaging.
Ensures best practices for timing, segments, and templates for emails going to all members and ILTAns
Manage branding, tone of voice, and graphics in emails to ensure consistency
Create or assist with creating or editing emails for association announcements, publications, membership, digital event invites, conferences, and business partner communications.
Create marketing plan/strategy for event promotions for 10+ events and conferences per year
Create calendar for email, social media, video, and egroup posts
Coordinate branding and email templates with Creative Lead
Create hashtag and other promotional assets for each event
Graphics and copy for social media and email (I.e. feed posts, header images, email signatures)
The International Legal Technology Association serves the professional needs of more than 24,000 U.S. and international legal technology professionals and their organizations. Our core values—respect, commitment to members, sharing of information and promoting lifelong learning—drive all we do to support the peer-driven organization that is ILTA. ILTA staff demonstrates excellence throughout 5 main areas of our organization: Membership, Events, Business Partnerships, Marketing and Communications, Technology/IT/Operations. Our focus is to achieve results for our membership and the legal technology profession at large. Much of the value we provide as an association occurs through the coordinated efforts with our global volunteer membership teams. ILTA offers a comprehensive benefits package that includes medical (PPO, HSA, and HMO plan options), dental, vision, 401k matching, life insurance, team member assistant programs, long term disability options, and flexible spending accounts. In addition, there are employee-paid supplemental options including pet insurance, legal aid and other discounted benefits. We offer paid vacation, sick time and holidays. ILTA is an equal opportuni...ty employer of protected veterans and individuals with disabilities. All qualified applicants will receive consideration for employment in open positions without regard to race, ethnicity, gender, color, religion, sex, age, marital status, ancestry, citizenship, physical or mental disability, medical condition, veteran status, sexual orientation or any other protected characteristic. All personnel actions, such as compensation and benefits will be administered in accordance with the principles of equal employment opportunity. ILTA encourages the referral of qualified individuals with disabilities, veterans, women and minorities.
ILTA Core Values:
These are the beliefs and behaviors that inform everything we do as an organization.
•Respect our colleagues
•Commit to the highest standards of professionalism
•Provide unbiased and accurate information
•Maintain the highest ethical standards
•Nurture skills and talents to promote lifelong learning
•Develop and enhance strategic relationships
•Provide opportunities to celebrate volunteers and maximize their value to foster a trusted resource community
• Foster diversity, equity and inclusion throughout the ILTA community