Digital Marketing Specialist 7006BR Finance & Administration Auxiliary Services
Detailed Job Description The Auxiliary Services marketing department seeks a digital marketing specialist to execute digital marketing initiatives. The digital marketing specialist will serve as the content manager of Auxiliary Services' digital platforms, including social media, websites, direct email messaging, and internal portals. Vital components of this role are ensuring brand guidelines and executing marketing campaign tasks, tracking and reporting performance, writing copy, and conceptualizing ideas.
The digital marketing specialist will work alongside the creative team to develop comprehensive marketing campaigns while ensuring communications meet brand guidelines. Responsibilities include copywriting, creating the story, and event and program management. The individual will be encouraged to generate new ideas that will continue to elevate the customer experience. The role requires excellent writing skills, the ability to collect, compile and distill complex data, and a high level of comfort interacting with employees and customers. The digital marketing specialist will work under the direct supervision of the assistant director of marketing and support Auxiliary Services and the Finance and Administration division.
Digital Media Coordinate and execute digital media strategies in support of marketing goals and initiatives.
Implement digital media action plans, including research and tactics.
Create, manage and publish high-quality, engaging copy that informs, educates, or encourages engagement with products and services.
Monitor user engagement and actively listen to conversations across channels; respond to followers as needed or escalate/delegate as appropriate.
Collect, monitor, and analyze data on websites, business listings, and social media; apply insights and make recommendations that align with the marketing strategies.
Provide website support, such as writing copy, editing content, and gathering analytics from Google Analytics.
Manage and update a dashboard to track the performance of marketing activities.
Expected to be up-to-date with the latest digital technologies and social media trends.
Content Creation Serve as an execution lead for the social calendar, email campaigns, and websites.
Curate and manage a social calendar.
Build a library of relevant content to drive engagement.
Conduct research to elevate marketing campaigns and promotions.
Coordinate the distribution of content through various communication channels.
Research and identify content opportunities to grow key audiences and build awareness of departments and programs.
Department/College Description Auxiliary Services is a department within the Finance and Administration division at the Rochester Institute of Technology. We work in collaboration with other departments under Finance and Administration and integrate with various divisions and colleges across campus.
Auxiliary Services enhances the quality of life of the University community by delivering innovative solutions and services while being trusted stewards of the universitys resources. We work to transform the experiences of those who depend on us through quality service, timely responses, and care during every customer interaction. The marketing team is a highly collaborative and vibrant department that provides leadership for and manages the marketing, design, and communication efforts for dining, housing, and other departments under Finance and Administration. For more information about our department, visit rit.edu/auxiliaryservices.
Minimum Qualifications Education/Expereience:
Bachelors degree in journalism, marketing, advertising, business management, communication or related field, or equivalent experience
1-2 years experience in marketing, advertising and/or related field
Skills: Outstanding written and verbal communication skills in the English language Excellent knowledge of Facebook, Twitter, Instagram, and Google services Experience executing social media content Understanding of SEO and web traffic metrics Good understanding of social media metrics Critical thinker and problem-solving skills
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band: 116H
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the 'Great Colleges to Work For.' RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
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Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with more than 19,000 students and more than 125,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. Find out more at www.rit.edu .