Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to more than 47,000 students, 10,500 faculty and staff and 330,000 alumni, UC combines a Top 35 research university with a physical setting The New York Times calls "the most ambitious campus design program in the country."
With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, eight straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 athletic conference, UC's momentum has never been stronger. UC's annual budget tops $1.6 billion and its endowment totals $1.9 billion.
Will inform and transform the University of Cincinnati's comprehensive integrated marketing strategy with the power of data analytics, trend analysis and forecasting in an effort to strengthen our national reputation and support Next Lives Here. In collaboration with University MarCom division, Enrollment Management and selected agency of record, will assist in the creation of an integrated marketing strategy, with the ultimate goal of turning fans into students and turning students into advocates. This position may offer flexibility for a hybrid remote or fully remote work arrangement for applicants. Remote work arrangements are subject to change in accordance with university policies.
Work with all levels of marketing staff and admissions staff to understand goals, determine required data sources, establish marketing benchmarks, KPIs and metrics, and assist in the creation of an integrated marketing strategy.
Analyze data to guide implementation of basic search and lead management processes.
Analyze the implementation of lead management, website marketing, social media marketing, lead management tool use, creative performance, and basic search techniques reflecting proven best practices.
Identify new touchpoints within the recruitment lifecycle where recruitment marketing could help improve conversion rates and improve student experience.
Measure all initiatives and deliver results to recruiting and admissions communications leadership to evaluate ROI and pivot where necessary.
Provide real-time campaign optimizations and inform future investments.
Collaborate with Enrollment Management leadership to identify industry trends and opportunities and ensure strategies most effectively support enrollment goals.
Collaborate with Manager of Marketing and Director of Admissions to guide the ideation of integrated marketing strategies.
Collaborate with the Social Media Manager to gather and analyze social media analytics and insights that inform content strategies and organic marketing efforts.
Collaborate with the Digital + User Experience team in MarCom to gather and analyze web analytics and insights that inform content strategies and organic marketing efforts.
Collaborate with MarCom leadership team to develop dashboards/visualization of data that provide actionable metrics used to optimize and drive marketing decisions.
Perform related duties based on departmental need. This job description can be changed at any time.
Bachelor's Degree in Marketing, Data Analytics, Public Relations, Communications, or related field.
Seven (7) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.
Three (3) years of related experience in marketing, communications or related fields.
Additional Qualifications Considered
Higher education experience.
Experience with CRM management.
Experience with Google Suite (Analytics, AdWords, Tag Manager, Search Console, Data Studio, My Business).
Experience with web content management systems.
Experience with Slate.
Experience with Adobe AEM.
Experience with social media platforms and metrics, especially Sprout Social and Meltwater.
Physical Requirements/Work Environment
Lifting - up to 20 pounds - Often
Sitting - Often
Compensation and Benefits
UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE.
Competitive salary range dependent on the candidate's experience.
Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program.
Financial security via our life and long-term disability insurance, accident and illness insurance, and retirement savings plans.
Generous paid time off work options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave.
Tuition remission is available for employees and their eligible dependents.
Enjoy discounts for on and off-campus activities and services.
The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.
HISTORY IN BRIEF - The University of Cincinnati is a public urban serving research institution that was founded in 1819 and today is one of the country’s largest universities offering more than 350 academic programs to more than 44,000 students. UC has many top ranked programs in areas such as Music and Arts, Medical and Human-Services, Criminal Justice and more. Located in an urban setting, UC is close to the heart of Cincinnati and allows easy access for students to enjoy all that the city offers. UC is also the alma mater of many notables such as President William Howard Taft; Albert Sabin, developer of the oral polio vaccine; Astronaut Neil Armstrong and Mary Weinberg, 2008 Olympic gold medalist. UC is classified as a Research University (Very High Research Activity) by the Carnegie Commission and is ranked as one of America’s top 35 public research universities by the National Science Foundation. UC jumped 17 spots in the U.S. News & World Report rankings in the past two years alone. In addition to being named a “green university” by Princeton Review, UC has been named one of the world’s most beautiful campuses by Forbes and Delta Sky magazines. Learn more at www.uc.edu.MISSIO...N STATEMENT - The University of Cincinnati serves the people of Ohio, the nation, and the world as a premier, public, urban research university dedicated to undergraduate, graduate, and professional education, experience-based learning, and research. We are committed to excellence and diversity in our students, faculty, staff, and all of our activities. We provide an inclusive environment where innovation and freedom of intellectual inquiry flourish. Through scholarship, service, partnerships, and leadership, we create opportunity, develop educated and engaged citizens, enhance the economy and enrich our University, city, state and global community.