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Job Summary: The Senior Director of Marketing and Strategy will collaborate with the University senior leadership team to help build and reinforce the University's reputation, increase its visibility among key target audiences, and enhance its competitive position through the development, implementation and oversight of strategic and tactical marketing and branding strategies.The Senior Director of Marketing and Strategy will be responsible for developing and proposing marketing and advertising campaigns, coordinating the maintenance of the University's brand, focusing on marketing as a strategic activity and using data-driven decision-making for managing marketing and advertising activities, strategic campaigns and changes in resource allocations.