The Director of Marketing and Communications for the Brown Arts Institute (BAI) is responsible for developing and executing the overall communications and messaging strategy for the BAI, across all owned, earned, and paid media channels for a range of constituents that includes Brownâ™s campus community, alumni and donors, and local, national, and international artists and audiences. The Director advances the BAIâ™s priorities by conceptualizing, developing, and implementing a range of communications content across digital and media platforms including overseeing the BAIâ™s website and social media presence, developing marketing content for large- and small- scale events and initiatives, and managing relationships with news media in coordination with Brownâ™s central news operation.
Reporting to the Director of Programs and Operations, with a dotted line to the Artistic and Faculty Directors, the Director oversees a growing marketing and communications team within the BAI that serves as a new collaborative service, guiding the communications efforts of the Universityâ™s seven core arts departments affiliated with the BAI. As such, the Director guides the overall communications for the arts at Brown, leveraging the BAIâ™s academic and artistic programs to support constituent engagement with the goal of positioning Brown University as a leading global institution for experimental arts practice, education, and research.
The Director of Marketing and Communications joins the BAI team at a key moment for the Institute as it forms its leadership team and prepares for the 2023 opening of the new Performing Arts Center. The Director will help introduce this highly-flexible, multi-use space to the campus community, the performing arts community, and culture seekers. The Director is responsible for helping to define the brand identity of the PAC, the BAI, and their attendant artistic and academic programs. The Director works closely with the Office of University Communications and external firms retained by BAI to ensure that messaging is aligned with overall University strategies and consistent with best practices to deliver innovative, high-impact communications to meet the evolving needs of the BAI.
The Brown Arts InstituteÂ cultivates creative expression and fosters an interdisciplinary environment where faculty and students learn from one another and from artists and scholars in a wide range of fields across the campus and around the world. The BAI builds on Brownâ™s reputation as a destination for arts exploration, contributing to cultural enterprise through the integration of theory and practice, with an emphasis on innovation and discovery that results from rigorous art-making and experimentation.
Required: BA in marketing, communications, public relations, or a related field, or equivalent professional experience in the arts.
Preferred: Advanced degree.
Strongly Preferred: Prior experience in marketing for arts organizations.
Minimum 8-10 years of experience in a strategic marketing role in a fast-paced environment.
Background in arts, higher education or a complex non-profit organization strongly preferred.
Experience working in a creative environment.
Experience with online collaboration tools for project management a plus.
Demonstrated success planning and executing marketing and communications strategies with measurable results to advance the goals of an organization.
Expertise in developing effective messaging across various media tailored to diverse audiences.
Superb verbal and written communication skills.
Ability to manage multiple priorities in a fast-paced, high-volume environment; proficiency in managing multiple projects with competing deadlines.
Extensive knowledge of digital and print marketing principles, including data analytics to assess key performance indicators.
Demonstrated experience analyzing and reporting on digital marketing metrics, including proficiency developing dashboards and/or other mechanisms for tracking performance indicators.
Knowledge of web and digital strategies and standards to improve communications, usability and user experience, accessibility/508 compliance.
Familiarity with laws and statutes governing privacy, copyright, fair use and other areas of intellectual property as it pertains to distributing content.
Experience managing and editing content for public-facing assets including websites and social media platforms.
Excellent management skills, including the ability to inspire staff members.
Ability to quickly learn new systems and adapt to changing University practices.
Proficiency with the full Microsoft and Google Suites of software; basic knowledge of Adobe Suite a plus.
Willingness and ability to support and promote a diverse and inclusive campus community.
An experienced, creative, and collaborative Director of Marketing and Communications will play a pivotal role in the future success of the Brown Arts Institute. Brown University is undergoing a tremendous growth in the arts, with newly appointed leadership, a state-of-the art, one-of-a-kind Performing Arts Center scheduled to open in Fall 2023, and a burgeoning new academic program. Open lines of communication are of the utmost importance, as the BAI programs are vast, complex, and often politically sensitive. This position requires a great deal of diplomacy, prioritization, compartmentalization, and multi-tasking, while taking care to maintain open and collaborative relationships with constituents throughout the University. Some evening and weekend work and travel should be expected.Â
All offers of employment are contingent upon successful completion of a background check.
Brown University is committed to advancing diversity, inclusion and equity.Â Candidates from historically underrepresented groups, including but not limited to, women as well as racial and ethnic minorities, are particularly encouraged to apply. Brown University is an Affirmative Action/Equal Opportunity Employer.
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Job Posting Title:
Director of Marketing and Communications
Brown Arts Institute Artistic
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Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
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Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status.
Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate programs, plus the Alpert Medical School, School of Engineering, Executive Master of Healthcare Leadership and the IE Brown Executive MBA.