Provide leadership, direction, and execution in the planning and development of comprehensive communication and marketing strategies that support the strategic plan for the School of Social Work.
The Marketing Manager will oversee and contribute to content development, marketing campaigns, market research, idea generation, and event planning to achieve marketing goals and objectives through various marketing platforms and web outlets.
The manager will lead a team responsible for the Customer Relationship Management (CRM) platform, social media content, advertising/marketing campaigns, print publications, videos, email marketing and other marketing products supporting student recruitment and the School of Social Work image.
Develops and ensures the successful execution of the annual integrated marketing plan and special event plans that includes social media management, special events planning, community outreach, graphic designs of products, advertising, publications, and managing the CRM and other data resources.
Supervise and lead a team responsible for producing and managing social, digital, advertising, print, email, postcard, and multimedia content and campaigns to align with strategic marketing goals and objectives.
Oversees advertising campaigns through constant communication with contractors and SSW staff members involved in the process.
Manages marketing and advertising budget. Directly responsible for the day-to-day management of the CRM and integrating with the UTACRM related to marketing, reports produced and analyzing data to ensure student recruitment marketing and communication efforts are on track to reach targeted goals.
Coordinate with SSW staff and faculty, University Communications, Enrollment Management, and other campus colleagues to create and execute successful marketing and advertising campaigns. Performs other duties as assigned.
Bachelor's degree in marketing, journalism, public relations, communication, advertising, English, multimedia, or related field and five (5) years of experience in marketing, communication, recruiting, special event planning or related experience.
Excellent organization, editing, and writing skills, as well as high degree of creativity. Strong project management, interpersonal and communication skills.
Ability to manage multiple concurrent projects. Strong knowledge of the usage and implementation of Microsoft Word, Adobe Creative Suite, email marketing programs, CRM, social media, and web content management systems (Cascade and Sitecore).
Previous experience supervising staff and leading a team.
Master's degree in strategic communication, marketing, journalism, public relations, multimedia, or other related area.
Six (6) or more years of experience in collecting and using user data from email, web, and social media marketing as well as a working knowledge of print and electronic design trends, website navigation, photography, CRM, and digital production.
Considerable direct and hands-on experience with integrated marketing, advertising, public relations, media relations, college branding, print, and social media.
Experience in marketing in higher education.
Applicant should submit or provide online links to such things as samples of projects, campaigns, advertising, graphic design, and award demonstrating proficiency in the minimum or preferred qualifications for the position.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.