This individual will create, develop/design, manage, and evaluate marketing and communications creative content for the Department of Athletics & Recreationâ”inclusive of both recreation and varsity sports programs/facilities.Â They will also identify strategies and initiatives that enhance the Departmentâ™s brand awareness and reputation in both internal and external channels and drive success of recreation and varsity sports program objectives.
Primary Duties & Responsibilities
Provides high level design support for a wide variety of platforms and applications including, but not limited to, digital signage, printed marketing collateral, program guides, annual reports, and dynamic video board content.
Develops marketing, communications, branding, and social media strategies. Directs implementation of communications. Participates in development of annual marketing plan, success metrics, and storytelling.
Produces & directs live events and oversee the day-to-day operations and planning for event presentation including video board; create & execute game scripts designed to engage fans; assists in the management of community outreach programs and mascot activities.
Enhances the storytelling and brand awareness of Athletics & Recreation through the creation of compelling video content, with an emphasis on Student Affairs core values alignment and key performance indicators.
Marketing counsel: Provides effective and respected marketing counsel to senior leadership and department personnel. Keeps abreast of social media/digital best practices and provide benchmarks and analyze data from social media and mobile initiatives to inform future communications planning and other decision-making within the department.
Supports and participates in collaborative efforts for the department, including various committees or special initiatives.
Performs other duties as assigned.
Graduate degree, such as MBA or Masterâ™s degree in Communications, Public Affairs, Management or Marketing.
Five or more years of progressive responsibility in the area of marketing communications.
Experience working in teams.
Experience working in a complex organization.
Ability to identify, develop and maintain relationships in support of educational programs and initiatives.
Experience in higher education sector.
Ability to work collaboratively across groups; ability to interact well with program directors, faculty and client stakeholders.
Three years of experience in marketing or brand management, including proven experience leading high-impact strategic marketing planning, campaign development, to market execution and media design planning and placement.
Advanced computer and presentation competencies, including Microsoft Office and Adobe Creative Suite.
Demonstrated experience utilizing the broad spectrum of social media and digital communications channels in support of an organization or for a program for which new forms of communications are a strategic priority.
Strong writing skills; ability to distill complex information into studentâfriendly messaging; experience with AP style.
Selfâstarter with strong attention to detail; wellâorganized with ability to handle multiple projects simultaneously.
Energy and creativity.
Strong analytical and organizational skills.Â
Excellent verbal and written communication, interpersonal and organizational skills.
Interest in storytelling through writing, design and video.
Strong communication and relationship-building skills are a must.
Ability to think strategically and creatively as well as communicate thoughts collaboratively and build consensus.
Selfâstarter, strong attention to detail; wellâorganized with ability to manage multiple projects and time effectively.
Knowledge of current marketing practices, including digital/online marketing strategies and social media.
Understanding of the fundamentals of communication design, typography and a good eye for aesthetics.
Ability to adapt and maintain flexibility within a rapidly changing environment while showing initiative, resourcefulness and sound judgement.
Bachelorâ™s degree in communications, marketing, journalism, business administration, English, or related field.
Three years of progressive responsibility in related area.
$49,000.00 - $83,800.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.
Washington University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to an individualâ™s sex, race, color, religion, age, disability status, protected veteran status, national or ethnic origin, gender identity or expression, sexual orientation. Women, minorities, protected veterans and the disabled are strongly encouraged to apply.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
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Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.