Job Summary The Heart Center Group Marketing Manager supports a dynamic marketing team across Heart Center initiatives, ranging from content creation to the development of integrated multi-channel campaigns for new and existing initiatives. They work closely with a Director of Enterprise Marketing, Heart Center leadership, management and teams in the Digital and Communication organizations to create and execute marketing plans that drive business outcomes. This position will build proficiency in all aspects of marketing, digital and communications best practices.
This Heart Center Group Marketing Manager will:
Collaborate with Digital, Social Media and Communications to optimize assigned business lines' presence in the market and improve campaign development and effectiveness. Present an overarching strategy and vision for developing and executing integrated marketing plans for assigned business initiatives that reflects a proficiency at constructing, managing, executing and tracking the success of digital campaign, channels and media.
Develop a deep understanding of the competitive landscape, assigned customer segments and audiences/markets, their challenges, and how to address key audience (e.g. consumer, patient, physician) needs. Turn this information into differentiated value propositions and competitive positioning in the market.
Take initiative to stay on top of, understand and foster the use of innovations in technology, content development, creative and channel execution (e.g., podcasts, personalization, video) etc. and best practices (e.g., content strategies) in marketing execution. Promotes and drives new ideas and innovation into the team's deliverables.
Manage a team and take initiative to set meaningful goals and objectives for employees aligned to the organization's strategic goals. Provide ongoing constructive feedback and coaching. Actively support professional development and search, social and digital fluency of staff. Works to ensure resources are available for the team's success. Creates a collaborative and engaging work environment for the team and promote the same across the department.
Create an annual plan that includes business rationale, measurable strategies and timing of deliverables, content, budget, reporting and ROI.
Deepen subject matter expertise on the conditions, services, challenges and opportunities relevant to the assigned line of business. Keep abreast of relevant market trends, competitive activities, legislative issues, and end- user issues that impact the healthcare landscape. Monitor branding and communication guidelines to ensure campaign compliance.
To qualify, you must have:
Bachelor's degree in marketing, communication, journalism, business, healthcare or equivalent.
At least 7 years' experience in marketing and communications, with 5 years leading the development and execution of marketing plans in a complex and decentralized corporate, academic and/or healthcare setting.
Proficiency in digital marketing (content, systems, campaigns, measurement) required.
Thorough knowledge of digital design tools, web analytics (Google Analytics, WebTrends, etc.) and Google Adwords, content management tools (i.e., Brandmaker) and social media.
Experience managing staff and project teams preferred.
Boston Children's Hospital is a 395-bed comprehensive center for pediatric health care. As one of the largest pediatric medical centers in the United States, Children's offers a complete range of health care services for children from birth through 21 years of age.