Responsible for collaborating, developing, implementing and executing the Department of Athletics storytelling strategy. They are primarily responsible for coordinating the department’s efforts to produce video content that will be distributed through all of UT Dallas’ digital channels. Their focus is on content for social media accounts but video needs also include marketing/advertising pieces and video board features.
Develop and produce creative content optimized for sharing. Create a video content strategy that drives consumption. Constantly research best practices to ensure content strategy is in-line with audience trends. Capture video footage at select UT Dallas athletic home games and events. Travel with athletic teams to away games or special activities as necessary.
Reporting to the Associate Athletic Director for External Affairs, the Marketing and Social Media Director works closely with Associate Athletic Director for Media Relations and other external operations units to build awareness for UT Dallas Athletics and support our student athletes and coaches.
Work close with external affairs to coordinate content creation with sports marketing initiatives.
Oversee student staff in charge of implementing game-day promotions and events.
Develop event scripts for home contests and assist with various gameday functions Work directly with coaches and staff to create sport-specific engagement and marketing plans. Ability to host on-camera segments, capable of hosting podcasts.
Creative Content: Produce, plan, edit and create marketing and promotions graphics for campus and off-campus venues (including pre-game and in-game graphics), athletics website, social media outlets, and electronic displays on campus.
Oversee the production of all video board content, highlight and hype videos, presentations and visuals for coaches and staff members.
Oversee department’s social media efforts, including management of the main athletics accounts on Facebook, Twitter, Instagram, Tik Tok, and new and emerging social media platforms.
Identify and implement new and on-going social media and digital media marketing strategies.
Lead efforts to create and sustain brand consistency on all social media and emerging media platforms. Support and promote conference (CCAA) and national (NCAA) playoff opportunities as teams qualify.
Bachelor’s degree, preferably in communications, journalism, film production or sports management/marketing. Two years as an intern or entry-level in video production, preference for experience creating video for a sports team or organization.
Expected to work extended hours, early mornings, late nights, weekends, and holidays during athletic seasons. Must be able to lift up to 50lbs., travel on a bus or in vans for an extended period of time, and must be able to stand on feet outside for a long period of time. Must be able to work on a team, and adjust to schedules that may change.
Outdoor Sports may require employee to work in heat or cold conditions.
UT Dallas is a top public university located in one of the nation’s fastest-growing metropolitan regions. Our eight schools offer more than 140 undergraduate and graduate programs, plus professional certificates and fast-track programs.
Created by bold visionaries and tech pioneers, UT Dallas has nurtured generations of innovators in its first 50 years. Our roots go back to the 1960s when the three founders of Texas Instruments — Eugene McDermott, Erik Jonsson and Cecil Green — established the Graduate Research Center of the Southwest as a source of advanced research and trained scientists to benefit the state and the nation. Our creativity and enterprising spirit has been — and will continue to be — UT Dallas’ guiding light.
Our mission statement centers on providing Texas and the nation with excellent, innovative education and research. As a dynamic, young university, our gleaming future outlined in the UTD Strategic Plan, will benefit the region, state, nation and world.