Details
Posted: 13-May-22
Location: Boston, Massachusetts
Type: Full Time
Preferred Education: Some College
Salary: Starting at $55,000
Sector:
Advocacy / Non-Profit
Salary Details:
Salary & Benefits: Starting salary for this position is $55,000. PRIM&R offers a full benefits package, including medical, dental, 401k, generous paid time off, flexible work schedule, summer hours, commuter and home office equipment support, and professional development support. PRIM&R offers a hybrid work environment.
Additional Information:
Telecommuting is allowed.
Overview:
Public Responsibility in Medicine and Research (PRIM&R) is an international 501(c)(3) nonprofit organization based in Boston’s historic Back Bay whose mission is to advance the highest ethical standards in the conduct of biomedical, behavioral, and social science research. Since 1974, PRIM&R has served as the primary professional home and trusted thought leader for the human and animal research oversight communities. Through educational programming, membership services, professional certification, public policy initiatives, and community building, PRIM&R seeks to ensure that everyone involved in research understands the central importance of ethics in the advancement of science. This includes working to address systemic racism and other forms of structural injustice as they impact the research enterprise. PRIM&R is committed to advancing justice, equity, and inclusion among our staff, membership, leadership, and the wider research community. Visit primr.org for more information.
Position Summary
Reporting to the Assistant Director of Marketing and Communications, the Marketing and Communications Manager is responsible for designing, developing, and disseminating multi-media content to relevant stakeholder groups. This position will integrate strategic communications, audience and user research, content creation, brand building, and project management to ensure the successful marketing of PRIM&R programs and services.
The Marketing and Communications Manager will have a high level of expertise with writing content optimized for an online experience and be able to quickly connect the dots between how a user experiences content across multiple channels. They thrive on data and can analyze marketing analytics and metrics to constantly adjust content to meet goals. The ideal candidate for this role is ready to brainstorm ways to build PRIM&R’s brand and online presence and has the technical ability and know-how to execute those ideas.
What you’ll do:
- Manage PRIM&R’s website and execute strategies to manage/improve SEO, ensure accessibility, and strengthen online presence and customer experience.
- Collaborate with internal and external resources and subject matter experts to create a range of compelling content (e.g., articles, videos, emails, webpages, landing pages, interactive tools, etc.) that is informative, entertaining, and engaging for the target audience.
- Use SEO best practices and A/B testing to increase web traffic and optimize content discovery and performance.
- Identify audience needs and gaps in our content and recommend new topics.
- Use content performance data, audience insights, and competitive analysis to develop the content strategy, audience content journey mapping, and content plan.
- Collaborate with the Marketing and Communications team to develop and implement PRIM&R’s editorial calendar and program-specific marketing plans
- Develop, write, edit, and design PRIM&R marketing ads, emails, blog posts, event materials, etc.
To Apply: Please send your cover letter and resume to jobs@primr.org (put “MarCom Manager” in the subject heading). No phone calls, please. PRIM&R is an Equal Opportunity Employer and provides equal employment opportunities to all candidates without regard to race, ethnicity, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics. PRIM&R is committed to providing reasonable accommodation. Individuals from under-represented communities are strongly encouraged to apply.
What we’re looking for:
- Software: Microsoft suite, Adobe Creative Suite, CMS (Kentico - website, WordPress – blog), Google Analytics, SEO tools, social media (Facebook, Twitter, LinkedIn).
- Project Management: Must be able to effectively plan and manage projects and competing deadlines. Familiarity with project management tools (like Airtable) a plus.
- Communication: Must have excellent writing/editing skills and strong attention to detail and be able to flexibly and diplomatically work across programs with a variety of staff.
- Requires an understanding of current and upcoming trends in marketing/communications and design, particularly for associations and nonprofits.
- Familiarity with HTML/CSS and web best practice (usability, SEO, design, etc.).
