The Coordinator, Integrated Marketing will report to the Director of Marketing as part of the Corporate Marketing team. A key part of your role will be executing integrated marketing programs that drive business results.
Act as the Knowledge Manager for Corporate Marketing, maintaining a cohesive suite of marketing collateral and templates and a central source for statistics and rankings
Maintain profiles (headshots and bios) and locations on Berkadia.com, as well as the company's intranet site
Manage corporate gift program, closing gift program and holiday store; maintain inventory and budget, and constantly seek opportunities to improve Berkadia's internal eCommerce efforts
Continuously research suppliers and vendors as needed for corporate gift program
Manage print vendor relationship and corporate print store
Manage the day-to-day handling of all social media channels, such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels; this includes planning and curating post content, engaging with relevant content and monitoring activity
Track, analyze and report on social media performance
Research and evaluate the latest social media strategies and tactics
Serve as key strategic marketing partner for Hotels & Hospitality, Student Housing and Manufactured Housing, leading account-based marketing strategies in support of business objectives
Provide marketing support for Tier 3 conferences and events
Manage meetings, timelines and budgets related to integrated marketing projects, all while collaborating with Creative and Communications partners to execute
Master key marketing technology platforms (e.g., SharePoint, Hootsuite, Issuu, WordPress) to support integrated marketing projects
Work as part of a team to ensure that all marketing activities are aligned with the broader firm's vision, priorities, and marketing efforts
Prepare reports and presentations, as required, for assignments
Up to 10% domestic travel
Other duties as assigned
What you will need to be successful in this role
Brilliant interpersonal and communication skills
Must be a creative and strategic thinker
Bachelor's degree marketing, communications, journalism, and other relevant fields
Strong writing and proofreading skills
Stellar communication, presentation, problem-solving and project-management skills
Berkadia, a joint venture of Berkshire Hathaway and Jefferies Financial Group, is a leader in the commercial real estate industry, offering a robust suite of services to our multifamily and commercial property clients. Powered by deep relationships and industry-changing technology, our people sell, finance, and service commercial real estate, providing support for the entire life cycle of our clients' assets. Our unique ownership structure allows us to put the client's interests first and creates a marketplace that delivers a superior experience.
Applicants who require accommodations to participate in the interview process should contact the Talent Acquisition Team to arrange for such accommodations by emailing: Talent.Acquisition@Berkadia.com
Berkadia does not share salary ranges in its job postings. Any salary-related information you see posted externally has not been provided or verified by Berkadia and may not be accurate.
Berkadia is an equal opportunity employer and affords equal opportunity to all applicants and employees for all positions without regard to race, color, religion, gender, national origin, age, disability, veteran status or any other status protected under local, state or federal laws.
Berkadia is a leader in the commercial real estate industry, offering a robust suite of services to our multifamily and commercial property clients. Powered by deep relationships and industry-changing technology, our people sell, finance, and service commercial real estate, providing support for the entire life cycle of our clients’ assets. Our unique ownership structure allows us to put our clients’ interests first and create a marketplace that delivers a superior experience.