Do you have a passion for digital marketing? Are you energized by a collaborative environment steeped in continuous learning? Are you eager to join a team focused on lifelong career development?
Harvard Business School (HBS) Career & Professional Development seeks an Associate Director, Digital Marketing to play a key role in ensuring that HBS students and alumni, as well as the organizations that recruit them, have a full awareness and understanding of our career development programs and recruiting resources.
HBS Career & Professional Development (CPD) enables students and alumni in the lifelong realization of their unique career vision. We seek an innovative and creative team player with excellent management skills, good judgment and stellar communications skills to manage digital marketing for CPD.
Reporting to the Director, Digital Strategy, Marketing & Corporate Relations, this role will manage and develop two Managers, Digital Engagement and one Marketing Coordinator; and engage team to shape marketing messaging across channels and audiences.
Manage implementation of CPD student marketing and communications. Determine content ideation, execution and growth strategies across web, email and social channels to create targeted and timely campaigns showcasing CPD's resources and driving engagement. Motivate team to optimize content channels, messaging, timing and segmentation based on student interests, sentiment, data and performance analytics.
Drive CPD alumni marketing & communications initiatives including email, social and paid/ organic advertising to increase engagement with career content, resources and programs. Oversee website content development that supports alumni in their career transitions. Measure goals and metrics to determine success of engagement with content and resources.
Manage CPD employer marketing & communications' goals and strategy that impact website content development, email and social media campaigns. Increase engagement with new and current recruiting partners of interest to our students and alumni through data, curated content and thought leadership. Utilize analytics to drive content ideation and delivery.
Support team's utilization of technology platforms & data to streamline and enhance CPD's marketing efforts - including Adobe Analytics, Sprout, Salesforce, Marketing Cloud, LinkedIn and CPD's recruiting platform 12twenty.
Collaborate with student, alumni and recruiter facing colleagues in CPD and External Relations on content and communications for their respective constituents. Partner with marketing colleagues across the MBA Program and HBS more broadly, on content collaboration and amplification; and with external vendors on projects from video production to website development.
Determine and evangelize how marketing can support CPD's Corporate Relations Directors and Recruiting Relations Managers – in service of their work with recruiters, students and alumni.
This role is offered as a hybrid (some combination of onsite and remote) where you are required to be onsite at our Boston, MA based campus 3 days per week. Specific days and schedule will be determined between you and your manager.
While we continue to monitor the evolving COVID-19 guidelines and restrictions, we appreciate your understanding and flexibility with our interview process. Please note that we will be conducting interviews virtually (phone and or Zoom) for selected candidates until further notice.
The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in Harvard's Vaccine & Booster Requirements. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University's
Bachelor's degree required
7+ years of relevant digital marketing experience required
MBA degree preferred
Experience with CMS and CRM platforms
Proven track record of utilizing data and analytics to drive cross-platform marketing strategies
Strong people management skills, with demonstrated success managing, inspiring and developing a team to achieve short- and long-term goals
Comfort working with both internal and external cross-functional teams
Exceptional teamwork, interpersonal & communication skills
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.