Reporting to the Engineering Management Graduate Program Director, this position will support our graduate program directors to expand the reach of our graduate programs. Currently, we have seven master's degrees and five graduate capstone certificate programs. This position will support and coordinate the marketing activities and strategy for these programs including website content, digital advertising, organic social media, promotion event coordination, and set goals and monitor performance to drive marketing investment decisions.
With nationally recognized online degree programs, short courses, certificate programs and curated peer learning offerings, the UW Madison Office of Interdisciplinary Professional Programs continues to be a pioneer in continuing education. Founded in 1949, we help working professionals learn the technical skills they need to do their jobs better and empower them with confidence and motivation to take their careers to the next level. https://interpro.wisc.edu/
Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals.
20% Develops, implements, and maintains strategic marketing plans based on research and established strategies
50% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
10% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
10% Coordinates, supports, and tracks corporate recruiting and conference events for InterPro
10% Support graduate program marketing budget: recommend and obtain approval for marketing purchases, utilize UW purchasing process and policies for advertising and event purchases
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
Preferred: -Marketing experience in education or engineering -Proficiency with HTML, CSS, and website design software such as Adobe Dreamweaver and WordPress -Familiarity with a CRM (customer relationship management) system such as SalesForce -Adaptability; ability to thrive in a goal-oriented environment focused on innovation, growth, and change -Excellent internal customer service; ability to tailor recommendations to program directors with unique engineering audiences (Data Analytics, Engineering Management, Engine Systems, Sustainable Systems, and more) -Strong communication, project coordination, and collaboration skills
This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.
Appointment Type, Duration:
Minimum $48,000 ANNUAL (12 months) Depending on Qualifications Employees in this role can expect generous benefits, including 5+ weeks of paid time off, participation in the Wisconsin Retirement System (WRS) pension plan, 403(b) and 457(b) retirement saving plans, health insurance, paid professional development opportunities, discounts, a hybrid flexible workplace environment, and more. https://hr.wisc.edu/benefits/
Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.
How to Apply:
To begin the application process, click on "Apply Now". Applicants must apply through job #256818 on the Jobs at UW website (www.jobs.wisc.edu) by submitting a cover letter and resume by the consideration date.
The search committee will review all application materials after the posted deadline. We will notify selected applicants to participate further in the selection process directly. References will be requested of final candidates. All applicants will be notified after the search is complete and a candidate has been selected.
Hilary Stone email@example.com 608-263-3646 Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )
A199500-COLLEGE OF ENGINEERING/COE INTERPRO/ENG PRO DV
The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The University of Wisconsin–Madison has been a catalyst for the extraordinary since its founding in 1848. Our students, staff, and faculty partake in world-class education and conduct prolific research that solves real-world problems. Our guiding principle is the Wisconsin Idea, a commitment to outreach that creates a better future for our state, our nation, and the world. We value the contributions of each person and recognize that diversity is a source of strength, creativity, and innovation.