This position develops and implements marketing and communications strategies for Rutgers Law School across multiple platforms — including, but not limited to, external media, institutional website, social media, and collateral print marketing materials — while adhering to university brand and editorial standards. The position also is charged with maintaining compliance with ABA website standards. The position provides public relations counsel to academic and administrative leadership and serves as point person for communications matters related to Rutgers Law School. The position has the authority to hire vendors for print, video, photography, and design purposes within the guidelines of the university's procurement policies and with budget authorization from Law School leadership (or designee). The position has the authority to represent Rutgers Law School to external audiences and to make judgments on the delivery of that representation in manners that are consonant with the Law School's priorities. The position will also coordinate and collaborate with relevant administrators in the Camden and Newark Chancellors' offices and University Relations.
Minimum Education and Experience:
Bachelor's degree in public relations, marketing, communications, or a related field, or an equivalent combination of education and/or experience that demonstrates comprehensive knowledge and understanding, as appropriate, of public relations, promotions, marketing, writing, editing, communications, and project management. Must have a minimum of ten years of relevant experience in public relations or related functions.
Required Knowledge, Skills, and Abilities:
The successful applicant must have a proven track record of managing social media for a leading brand and executing successful social media campaigns for large institutions that drive impact; experience with marketing automation tools and CRMs, such as Salesforce, Hubspot, Pardot, or Marketo; experience with social media management and reporting tools, like Sprout Social, Buffer, or Sprinklr; experience with graphic design, including tools like Canva and Adobe Creative Cloud, and email design; and a demonstrated familiarity with content strategy and HTML/CSS
Completes work independently and collaboratively, with broadly defined work objectives and limited review of overall results. Performs professional work that requires specialized and general knowledge of one or more fields of public relations and marketing. Engages institutional leaders and must be able to build and manage consensus for strategic communications. Monitors ABA website standards and ensures compliance with them. Possesses excellent computer skills; excellent communication, organizational, and interpersonal skills; and ability to deal with a variety of situations with discretion and confidentiality. Manages partnerships with external constituents to develop events and programs. Available to work occasional evening and weekend hours in addition to the standard workweek.
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.