Classification Title: Public Information Director I
College/Division: Division of Student Affairs and Academic Support
Department: SAAS Career Center
Advertised Salary Range: $41,777-S48,000
Advertised Job Summary:
Duties include, but are not limited to the following:
STRATEGICDIRECTION & PLANNING – 30% Determines the creative direction and planning for print, electronic, audio, video, social media, web media, and digital marketing for the Career Center, its services, resources and programs. Develops strategic marketing priorities and office style guide while communicating expectations to staff. Ensures that projects are within the goals and strategic priorities of the Career Center and follows the guidelines of the Office of Communications and Public Relations. Develops and manages a work/project management marketing software to ensure timely production of marketing and communication projects from initial concept to final design, to event planning, to stock inventory.
MARKETING/COMMUNICATIONSADMINISTRATION – 40% Develops and maintains internal and external Career Center marketing and communication efforts including graphic design, advertising, data visualizations, printing, photography, videography, website management and social media. Will develop marketing and communication plans each year in collaboration with team members within the Career Center and unit.
FISCALANDOPERATIONSMANAGEMENT- 5% Develops projections for marketing expenditures and submits annual budget request. Manages the purchasing and inventory of marketing materials. Manages the evaluation and selection of marketing resources such as signage, displays, and giveaways. Maintains project management marketing software and technology.
LEADERSHIP & SUPERVISION – 10% Interviews, selects, hires, trains, supervises and evaluates Marketing Student Assistant(s) and interns. Directs Marketing Assistant(s) and office colleagues in the execution of marketing related tasks. Provides consulting services to staff regarding marketing related projects. Specific activities include 1-on-1 supervision meetings, team meetings, hiring, training (initial and ongoing), performance review planning/evaluation, and reviewing/editing the work of staff.
INTERNALANDEXTERNALRELATIONS -5% Establishes relationships with campus and local media. Maintains membership in appropriate internal and external organizations, committees and groups for professional development, division recognition and university service. Promotes the successes and initiatives of the Career Center and its members through nominations to local, regional and/or national awards. May participate in University and/or Division communications teams.
BENCHMARKING, EVALUATION & ASSESSMENT – 5% Stays abreast of current issues and trends related to marketing and communications. Research, benchmarks, and implements best practices for effectively communicating with students, employers and other key constituent groups. Seeks input from key audiences to gain feedback about the effectiveness and perceptions of the Career Center's communications, services and programs. Tracks and assesses marketing and communications initiatives in order to report success metrics, outcomes, usage, etc. and makes recommendations and/or modifications for future operations and practices.
ADDITIONALDUTIES – 5% Assists with Career Center, Student Success Unit and Division-wide activities and programs, as needed.
Advertised Minimum Qualifications :
Master's degree and 1 year professional experience related to the development and dissemination of informational material, or Bachelor's degree and 3 years related experience.
The University of South Carolina is a globally recognized, high-impact research university committed to a superior student experience and dedicated to innovation in learning, research and community engagement. Founded in 1801, the university offers more than 300 degree programs and is a top-tier Carnegie Foundation research institution. More than 50,000 students are enrolled at one of 20 locations throughout the state, including the research campus in Columbia. With 60 nationally ranked academic programs including top-ranked programs in international business, the nation's best honors college and distinguished programs in engineering, law, medicine, public health and the arts, the university is helping to build healthier, more educated communities in South Carolina and around the world.