Kalypso, A Rockwell Automation Business, is a professional services firm dedicated to helping clients discover, create, make and sell better products with digital. We believe that innovation is the single most important factor for long-term growth and success.
We are passionate about our work and committed to helping clients become more innovative, competitive, and productive. The Kalypso team consists of diverse industry and technical experts with proven experience delivering results. Our people are recognized business, industry, and technical thought leaders with a passion for innovation.
As a provider of professional services, our people are the key to success. We are looking for the absolute best to join our world-class team. We want balanced individuals who are willing to go the extra mile to provide the sustainable results our clients expect. At the same time, we are looking for real, multi-dimensional people - Characters with Character - who complement their expertise and intelligence with personality and integrity.
Digital Marketing Senior Specialist
Raise brand awareness and generate demand for Kalypso services and solutions by supporting the execution of growth marketing programs and digital marketing strategy. Build an understanding of the organization's market position, opportunities, capabilities, and needs and utilize that information to enhance the launch and performance of strategic marketing campaigns.
In this role you are responsible for supporting the growth marketing/commercial marketing teams to design, develop, and execute integrated, omnichannel campaigns that drive brand awareness, engagement, and lead generation for Kalypso with an innovative mindset through the following objectives:
Grow market awareness and meet our target audiences where they are in the buyer's journey through creation of comprehensive digital campaigns utilizing integrated marketing automation tools
Increase intelligence about in-market accounts to better focus targeting efforts
Understand account-based marketing principles (segmentation, intent data, marketing analytics) and apply them to support commercial marketing priorities
Collaborate with manager on establishing digital marketing best practices and processes
Research keywords trends and provide guidance to marketing teams in creation of omnichannel SEO and SEM strategies
Creation and maintenance of analytic dashboards and reporting across all data tools (Google Analytics, Google Ads, SEMrush, HubSpot, 6Sense, etc.)
Support implementation and integration of new technologies
Stay informed of emerging digital marketing trends, identify ones that are applicable to our business model, and deploy pilots to test them out
3+ years of professional work experience
Microsoft Office 365 proficiency
Strong written communication skills
All applicants applying for U.S. job openings must be authorized to work in the U.S.
Bachelor's degree with specialization in marketing, business or information technology
Strong analytical and problem-solving abilities
Proactive work approach, ability to work without high level of day-to-day direction
Excellent time management and personal organization
Strong project management, organizational and multi-tasking skills - experience with Agile and Kanban is a plus
1+ years hands on experience using marketing automation platform such as HubSpot, Pardot, Eloqua
Focused working experience with marketing and CRM tools including Google Ads, Google Analytics, 6sense, LinkedIn Campaign Manager, SEMrush, Zapier, Zoho CRM
Certifications in the listed marketing and CRM tools are a plus
Business-to-business (B2B) marketing experience is a plus
100% work-from-home except for occasional travel for business meetings
We are an Equal Opportunity Employer including disability and veterans. If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
This position is part of a job family. Experience will be the determining factor for position level and compensation.
This position can be located anywhere in the United States.
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive.
From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live. We truly believe we are doing things never before possible. And we need the brightest minds to help make that happen – the makers, the forward thinkers, the problem solvers.
Join a team of more than 23,000 global employees in 100+ countries as we work together to expand human possibility.