Job No: 496107 Work Type: Staff Full-time Department: YU High School for Boys Location: Wilf Campus, 500 West 185th Street, NY, NY Categories: Communications/Marketing/Media
Yeshiva University High School for Boys (YUHSB) / Marsha Stern Talmudical Academy (MTA) is looking for a Director of Marketing and Communications to coordinate, oversee, and manage its programming, branding, and marketing. Reporting to the Head of School, the ideal candidate will be a member of the school leadership team and will primarily focus on:
Work with the leadership team to communicate a consistent and clear message and brand for all communications.
Develop a strategy to continue to promote the brand to members of the YUHSB community.
Develop overall recruitment strategy and work with the Director of Admissions to implement this strategy through:
Creating all print and digital marketing materials
Community Parlor Meetings
8th Grade tours/visits and other recruitment events/initiatives
Work with the Dean of Student Life to create a strategy for the Student Activities Department to promote their programming and generate excitement.
Work closely with the Director of Institutional Advancement on strategy, content, and communications for all fundraising campaigns.
Manage all marketing communications, including:
School Website - Manage design, content, and updates.
Social Media - Create daily content for Facebook, Twitter, and Instagram, reflecting the yeshiva's messaging and showcasing each aspect of the MTA experience, post special event, athletic games, and programming content in real time.
Manage YouTube, Vimeo, and Flickr accounts - Post all videos and descriptions on Vimeo and YouTube, post all photos in organized albums on Flickr.
Video - Work with professional vendors to create promotional videos, including first day of school video, admissions videos, annual dinner videos, and graduation video.
Newsletter - Draft and send out weekly e-newsletter highlighting the latest MTA news.
PR - Write and submit 2 articles per week to local papers, including the Jewish Link of NJ, Queens Jewish Link, Five Towns Jewish Times, Five Towns Jewish Home, Monsey Mevaser, Jewish Star, and Jewish Vues.
Blog - Post at least 2 articles per week on the Blog.
Traditional Advertisements - Work with advertising vendors to create and publish print and digital ads for specific campaigns.
Email Communications - Manage communications calendar to ensure that communications are sent out in a timely manner, proofread and edit all communications prior to distribution and ensure that every communication reflects the yeshiva's consistent messaging, warmth, and values, set up and send out all emails in Constant Contact, maintain Constant Contact database and email lists.
Marketing Materials - Responsible for creating all print and digital marketing materials, including event invitations, event flyers, and school calendar.
Photography - Schedule and oversee annual photo shoots to create content for use in marketing materials, hire and oversee photographers for special events, including annual Seudas Preidah and graduation.
Cultivate and maintain a relationship with our marketing and communication partners.
Network with professionals in other schools and organizations.
Experience & Educational Background:
College Degree Required
5+ years experience preferred
Skills & Competencies:
The ideal candidate will be creative, organized, collaborative, charismatic and possess an understanding of education.
Founded in 1886, Yeshiva University (YU) has a strong tradition of combining Jewish scholarship with academic excellence and achievement in the liberal arts, sciences, medicine, law, business, social work, Jewish studies, education, psychology, and more.
We are a leading global educational institution that employs 2,000 people across our various campus locations -- Wilf Campus, Beren Campus, Brookdale Center, Resnick Campus in the Bronx, the Gruss Institute in Jerusalem, the Boys High School in Manhattan and the Girls High School in Queens. From the distinguished faculty who teach here, to the dedicated staff, we work to fulfill our mission through all that we teach, by all that we do and for all those we serve. We seek to attract and retain engaged and committed individuals who contribute to an exciting working environment, where there is a sense of community and belonging, balanced with a significant cross section of people from diverse backgrounds working and studying together.
The University offers an excellent compensation package, and a broad range of employee benefit plans, including immediate participation in the University's retirement plan. Staff members are typically eligible for four weeks paid vacation each year and have access to a shuttle to nearby subway locations.
Equal Employment Opportunity:
Yeshiva University is an equal opportunity employer committed to hiring minorities, women, individuals with disabilities and protected veterans.
Yeshiva University has been transforming lives for more than a century. Nowhere but here can students have a personal, small college experience while benefitting from the academic rigor of a top ranked research university. Since its inception YU has been dedicated to melding the ancient traditions of Jewish law and life with the heritage of Western civilization, and each year we celebrate as future leaders make YU their home. Yeshiva University is an equal opportunity employer committed to hiring minorities, women, individuals with disabilities and protected veterans.