The Senior Product Marketing Specialist is a global role that is responsible for the PowerFlex 750-Series variable frequency drive (VFD) portfolios, accessories, and options. Key leadership responsibilities to support these portfolios includes: product launches, strategic planning, customer product alignment, pricing, negotiations, forecasting, business promotion, competitive analysis, and product lifecycle management. This role will work alongside a team of product specialists and oversee the execution on specific product areas such as quality, delivery, customer satisfaction, and productivity.
There will be direct customer interaction to support customer engagements globally. The Senior Product Marketing Specialist will also provide the short-term and long-term strategic business direction and how it aligns with Development, Operations and Engineering service partners.
For the right candidate, this position could be worked remotely.
Develop and maintain strategic planning for the PowerFlex 750 portfolio through a BSR (Business Strategy Review) process.
Manage the profit and loss and financial objectives of the product portfolio to meet annual operating financial metrics.
Ownership of business unit customer relationships and assist Rockwell Sales Account Managers and Distributor partners with pro-actively addressing customer inquiries and issues.
End-to-end ownership and timely responses for new product development, product enhancements or customer/sales inquiries.
Strong communication and influencing skills to direct the actions of Engineering, Quality, Technical Support, Manufacturing, Sales and Operations partners.
This role will require operating through cross functional teams in a dynamic, matrix-style organization.
Applies market, customer, industry, application, and technical knowledge to assist in preparing product development specifications with features, price, cost, and reliability objectives for product development projects.
Oversee the execution of product quality field issue resolution, in collaboration with Rockwell Sales, Quality and Remote/Field Technical Support teams. Role will have ownership of the messaging to the customer.
Provide Product Management leadership to the Continuation Engineering team for product quality improvements, cost reductions, parts obsolescence, and to meet evolving standards and customer requested product changes and enhancements.
Work with the Product Quality Leads in support of quality resolution, improvement actions and customer responses.
Partner and collaborate with Operations and Customer Care to prioritize backlog to help meet customer on time delivery expectations.
Develop and manage commercial programs to generate new business and increase market share.
Collaborate with partner business units to ensure product and system solutions are effective at solving customer challenges
Define, track and report on key business objectives and goals to senior leaders. Ensure team and partners are effectively working to exceed these goals and objectives.
Bachelor of Science in Electrical, Computer or Mechanical Engineering or equivalent.
This role is required to travel nationally/internationally up to 10%.
Legal authorization to work in the US is required.
Typically requires a minimum of five years of experience in an Industrial Automation/Power Control Product Management and/or Engineering role where you have worked closely with Industrial Automation products and technologies including Variable Frequency Drives.
Masters Preferred in engineering discipline
Experience with commercial and technical leadership including strategy development, profit and loss management and customer relationship management.
Ability to influence cross functionally to achieve key business objectives.
Familiarity with the global Industrial Automation and and/or Variable Frequency Drive market space and trends.
Variable frequency drive start-up experience.
Experience with Programmable Logic Controllers (PLC) and related software.
Experience working in a matrix organization supporting a global portfolio.
This position is part of a job family. Experience will be the determining factor for position level and compensation.
Who we are
We are a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, we employ approximately 23,000 problem solvers dedicated to our customers in more than 100 countries.
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive.
From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live. We truly believe we are doing things never before possible. And we need the brightest minds to help make that happen – the makers, the forward thinkers, the problem solvers.
Join a team of more than 23,000 global employees in 100+ countries as we work together to expand human possibility.