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Marketing Automation Specialist (Remote)
The Opportunity The Marketing Automation Specialist is a fully remote position within our Marketing and Research Center (MaRC) and will be responsible for the development, execution, and reporting of marketing programs in Salesforce Pardot in support of all Berkadia business units. Responsible for end-to-end campaign management of multiple programs including campaign setup, segmentation, and scheduling Design and build automated marketing flows and campaigns in Salesforce Pardot A/B test campaigns and content, report on progress and optimize content based on valuable insights found in the analysis Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strateg


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