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Job Title: Director of Operations and Marketing
Department: Strategic Communications
FLSA Status: Exempt
Reports to: Vice President of Strategic Communications
Range: $89,000 - $108,000 (where a candidate falls within this range is based on their experience and internal equity)
The director serves to advance MICAâs mission, business and brand by working closely with the VP and the rest of the Strategic Communications (SC) staff to craft and publish the collegeâs communications, public relations, marketing, and global brand narrative across appropriate media and channels â both internal and external. This work entails building strong relationships with leaders and colleagues in all constituencies of the college, including the student and alumni communities, faculty, staff, and external partners. Importantly, the director will establish a strong and productive relationship with the VP of Admission and team to ensure MICAâs marketing efforts are aligned with and amplify the Collegeâs strategic enrollment plan.Â
Working with the VP, the director sets overall, yearly, and quarterly goals for unifying and strengthening the MICA brand, communication products, and marketing initiatives and is responsible for the design of strategy and tactics to meet them. The director works with the SC staff in their understanding and contribution to the goals and supports their performance in carrying out the strategies. The director also collaborates with the VP in mentoring the team in their efforts to embrace a high concept creative approach to SCâs work, prioritizing user-centricity, empathy with the audience, creative problem solving, and identifying and meeting the business objectives of each project.
In addition to strategy development, the director leads process and project design for the SC workflow, collaborating with team members to build the frameworks for both departmental project management and the creative processâfrom empathy and intent through production and delivery. In addition to process design, the director will work with the VP, the Sr. Manager of Public Relations and Institutional Communications,Â Â and relevant offices and division to develop and codify departmental and institutional communications policy including social media and crisis communications. The director manages the SC teamâs resources, assigning tasks and supervising project completionâoverseeing the officeâs project/traffic manager for daily task monitoring and team progress. Moreover, the director works with the VP to establish success rubrics as well as the measurements needed in analyzing the results for each project where applicable.Â
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Other duties include but arenât limited to:
Marketing strategy in collaboration with the Vice PresidentÂ
Enrollment marketing in collaboration with the Admission staff
Digital and social media strategy in collaboration with the Director, UX and Engagement
Public relations strategy in collaboration with the Sr. Manager, Institutional Communications and Public Relations
Content strategy in collaboration with the Executive Editor / Content Strategist
Print production management as needed
Supporting the VP in selection of and partnerships with external agencies and vendors
Representing SC across the college as requested by the VP
Advising the VP on SC and college-wide strategic initiatives
Community building and advocacy
The successful candidate for director of operations and brand strategy will have a bachelorâs degree (or equivalent experience) with 5-10 years of experience directing staff within a creative agency or in-house creative and/or production services environment, strong experience implementing workflows and processes using project management platforms like Asana, and a comprehensive knowledge of brand strategy development. Importantly, the director will have experience in navigating the unique challenges of unifying marketing efforts across multiple siloed departments, developing organizational communication policy, and fostering change in an institution of higher education. The next director will have the ability to communicate with various constituencies and have an active commitment to equity in all forms, including creating and maintaining positive working relationships with people of diverse backgrounds and perspectives.
Other preferred qualifications:
Familiarity with the higher education environment
Experience with developing institutional / organizational communications policiesÂ
Experience with project management platforms, preferably Asana.
Experience in community-building whether physical or virtual
Experience with modern marketing technology stacks
Experience managing the external production process for offset, digital, and other print formats
Competency with Adobe Creative Cloud including InDesign, Illustrator, and Photoshop
Experience with remote workflow software/web apps such as Microsoft Teams, Slack, Zoom, Miro, etc.Â
Maryland Institute College of Art is committed to its policy of providing equal opportunity regardless of race, color, creed, national origin, religion, gender, sexual orientation, marital status, age, disability, or veteran status (disabled, Vietnam-era, or otherwise). Furthermore, the College does not tolerate any form of sex discrimination, including sexual harassment or sexual violence. This policy applies to all programs, facilities, and activities provided by Maryland Institute College of Art, including but not limited to admission, educational programs, and employment.
Applicants must apply online for each job in which they are interested. You will not be considered for any job for which you have not specifically applied. We do not accept applications via email, U.S. mail, or fax. Successful candidates for any staff or faculty positions will be subject to a pre-employment background check.
MICA provides reasonable accommodations to applicants with disabilities on a case-by-case basis. If you need a reasonable accommodation for any part of the application and hiring process, please contact Human Resources at 410-225-2363.
Founded in 1826, MICA is among the top visual arts colleges in the nation. The college enrolls 1,863 undergraduate and 306 graduate students from 48 states and 54 foreign countries, offering programs of study leading to the bachelor of fine arts (B.F.A.), master of arts (M.A.), master of fine arts (M.F.A.) degrees, and master of professional studies degrees (M.P.S), as well as post-baccalaureate certificate programs and a full slate of credit and noncredit courses for adults, college-bound students, and children. MICA is recognized as an important cultural resource for the Baltimore/Washington region, sponsoring many public and community-outreach programs-including more than 100 exhibitions by students, faculty, and nationally and internationally known artists annually-as well as artists' residencies, film series, lectures, readings, and performances.