The?Windward School is currently seeking a Director of Marketing & Communications. ? Reporting currently to the Head of School but eventually to the Chief Advancement Officer and serving as a member of the Head of School’s leadership team, the Director of Marketing and Communications shares broad responsibilities to advance the mission, reputation, and capacity of The Windward School in fulfillment of its strategic priorities and core values across all three campuses—Westchester Lower School, Westchester Middle School, and Manhattan Lower and Middle Schools as well as The Windward Institute. Along with Windward’s senior leadership and external consultants, the Director will manage and elevate the school's brand through strategic planning, market insight, trend analysis, and consumer feedback to provide strong cohesion across the school’s activities.
The Director will oversee strategic planning and processes that yield integrated school-wide communications and inbound and outbound marketing that support the school’s mission; convey its commitment to diversity, equity, inclusion, and belonging with authenticity and sophistication; meet the needs of multiple constituencies and departments; and advance Windward’s standing in the local community and the independent school community nationwide. This senior leader will collaborate with the admissions office to ensure that the school’s overall and division-specific messaging effectively communicates the value of a Windward education to prospective families while partnering closely with the development office to ensure that the communications for fundraising and alumni connections appropriately reflect the school’s mission and voice and support the office’s objectives. Additionally, they will collaborate closely with the Chief Advancement Officer on the school’s public relations approach. This includes managing media contacts and requests while working with the head of school on communications to proactively promote the school and safeguard its reputation in moments of crisis. This role will build, coach, and manage a high-performing communications team that is equipped to meet the needs of a dynamic and evolving institution, including digital strategy, social media, print publications, brand management, and media and public relations. In addition to leading the work of the Windward communications team, they will be managing external resource companies (website developers, graphic designers, freelance photographers, and others).
Employees who thrive at The Windward School are deeply passionate about their profession and about educating children with language-based learning disabilities, are collaborative colleagues, are excited by professional growth, and are committed to fostering a community where everyone belongs.
This position is an exceptional opportunity for an ambitious and equity-minded leader who is a big-picture thinker with a track record of innovation, collaboration, and mission-driven leadership. Minimum qualifications include a bachelor’s degree (advanced degree preferred) in marketing, communications, public relations, journalism, education, or a related field, and five to seven years of progressive, full-time experience in strategic communications and/or public relations, with at least three years of experience managing a communications team. Preference will be given to candidates with experience in strategic communications for independent schools, colleges or universities, or social impact organizations.
Sophisticated utilization of social media, web, digital, print, and multimedia strategies in support of organizational mission, values, and priorities.
Exceptional writing, editing, and oral communication skills and proficiency in communicating and engaging effectively with a wide range of constituencies, including senior leadership, faculty, board members, parents/guardians, staff, alumni, and students.
Creating and leading integrated communications campaigns, brand awareness, and media strategy with a relevant portfolio of proven outcomes.
Knowledge of trends and best practices in brand management and public relations, as well as communication technologies.
Proactive integration of core values and diversity, equity, inclusion, & belonging into communications and brand strategies.
The ability to develop and implement strategic campaigns and research-based communications plans.
Expertise in making presentations and communicating with the media and key stakeholders, especially in a crisis or controversial situation.
Managing complex projects in a fast-paced organization with multiple stakeholders.
Duties & Responsibilities
Generate rich and creative online content that is optimized for search engines and engages the school's various constituencies.
Provide editorial direction and manage the development, design, production, distribution, and maintenance of all print and electronic communications including, but not limited to, newsletters, brochures, and website.
Coordinate webpage maintenance—ensure that new and consistent information (article links, stories, and events) is posted regularly.
Ensure school website has an interactive parent and faculty/staff portal and is mobile compatible.
Ensure school website, parent and faculty/staff portals remaincompatible on all industry standard browsers.
Hire and train publication assistants/ free-lance writers as necessary.
Track and measure over time the level of engagement with the school's various audiences through various communication instruments.
Provide recommendations regarding School's current and future communication platforms, including website(s), social media and public relations efforts.
Serve as a public spokesperson and representative for the School.
Actively contributing and supporting the DEIB (Diversity, Equity, Inclusion & Belonging) initiatives of The School as well as working with the Director of DEIB to craft culturally sensitive and appropriate communications.
Identify educational policy issues relevant to the school that can be leveraged to support Windward's mission and create and implement plans to exploit them.
Lead communications / marketing projects as assigned, such as WTTI marketing and Development fundraising and special events initiatives.
Support the Head of School and Chief Advancement Officer regarding strategic communication activities including speech writing and presentations delivered to faculty, parents, Board of Trustees, and other internal and external events.
Other duties as assigned by the Head of School and Chief Advancement Officer.
This is a multi-campus role and travel between all three campuses (two in White Plains and one in Manhattan) is required.
This position will be required to work weekends and evenings, as needed.
Work is performed in an office environment as well as in various off-site locations.
FLSA Classification: Full-time/Exempt
The Windward School?is the preeminent school for the remediation of language-based learning disabilities for students in Grades 1-9.? Through a multisensory, direct instruction curriculum,?Windward?helps students thrive academically, while enabling them to understand their learning styles, build confidence, and develop self-advocacy skills.??
The Windward School's vision is a world?where every child with a language-based learning disability is empowered to achieve unlimited success.??
Windward currently employs more than 450 faculty and staff members?across four divisions and three campuses, giving employees a small, tight-knit community at their campus while feeling part of a larger organization. Two Westchester campuses?are located in?White Plains, NY, and the Manhattan campus is located on the Upper East?Side.?
The Windward School also has two divisions that support its mission — The Windward Teaching Training Program?and The Windward Institute.?
The Windward Institute?offers professional development to all educators, forms partnerships with research and educational institutions, and advocates for students with language-based learning disabilities.?
The Windward School truly transforms?students' lives, and our faculty and staff all contribute daily to the School's mission.?The friendly, hard-working, and collegial Windward community provides a supportive professional environment in which all members are encouraged to develop into outstanding educational professionals.??
The School is an independent, coeducational day school dedicated to providing an excellent instructional program for children with language-based learning disabilities.? The multisensory curriculum is designed for students of average to superior intelligence who can benefit from the unique educational experience provided.? Through direct instruction in small class settings, a trained staff assists students to improve their language skills.? Academic success, combined with opportunities for social and emotional growth, enables students to understand their learning styles, build confidence, and develop self-advocacy skills. Windward is committed to helping students achieve their full potential in preparation for a successful return to the mainstream educational environment.? To meet these goals, the School provides ongoing training to its faculty based on the most current research?and also?shares its expertise with the parent body, other educators, and the broader community.?