The Marketing Operations Data Analyst supports Illinois Tech enrollment by managing the scheduling and queuing of enrollment marketing email and text communications, establishing key performance indicators for multichannel enrollment marketing campaigns, creating dashboards in Salesforce and Google Data Studio to evaluate marketing plan performance, and assisting in troubleshooting CRM communication data issues.
Department: Undergraduate Admissions Office
Position Category: Full Time
Education & Experience:
Required Qualifications: Bachelor's degree, or the equivalent combination of education and experience. Preferred degree in Business Administration, Marketing Analytics, Data Science and Visualization, Information Science, Management Information Systems, or similar.
Knowledge & Skills:
Experience that demonstrates the ability to manage multiple (often competing) priorities, document procedures, troubleshoot technical issues, and meet tight deadlines;
Working knowledge of Google Analytics (GA3/GA4), Google Data Studio, SQL databases, statistical analysis software such as Python or R;
Demonstrated experience in project management, executing communication campaigns, and data reporting/data visualization;
Experience working with a Constituent Relationship Management (CRM) system.
Demonstrated high degree of independence and initiative;
Ability to work both autonomously and collaboratively on a team;
Experience managing stakeholder groups;
Knowledge of higher education admissions cycles;
Experience working with Salesforce CRM, Google Data Studio and Microsoft Excel;
Experience with project management software;
A minimum of 2 years of work experience in higher education or non-profit field.
Illinois Institute of Technology is a national, technological, Ph.D.-granting research university, with world-renowned programs in engineering, architecture, the sciences, humanities, psychology, business, law, and design. Founded in 1940 and tracing its roots back to the 1890s with the foundings of Armour Institute of Technology and Lewis Institute, IIT brings a focused, interdisciplinary approach to education, including the Inter-professional Projects Program. With five campuses throughout the Chicago area and alumni around the world, IIT pairs the educational and cultural experiences of America's Second City with the small feel of an undergraduate population of just over 2300 and total population of just over 7400.