Digital & Social Media Marketing Manager - Contract
Location: Mississauga, Ontario
Internal Number: ABLAUS31021593ENUSEXTERNAL
At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 130 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 113,000 of us are working to help people live not just longer, but better, in the more than 160 countries we serve.
As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Through a steadfast commitment to research, technology and state-of-the-art manufacturing, Abbott has developed a diverse portfolio of breakthrough diabetes products designed to meet the needs of each unique patient.
Our innovative product development program is responsible for several groundbreaking technologies. Keep looking to our dedicated teams for the next generation of highly innovative and effective glucose monitoring products. We aim to set the standard for helping patients and health care providers to potentially achieve the best health outcomes.
Status: 12-month Contract
Location: Mississauga, ON
Participate in the preparation of Annual Plan and quarterly updates.
Manage consumer advertising budget to ensure goals are met within budget.
Participate in monthly finance reviews.
Define, manage and track marketing strategy and promotional plan for the consumer channel (DTC, digital, social strategies) and pharmacy channel.
Interact with external partners such as creative agency, media agency, digital marketing firms and internal resources (local and international).
Assure Division Websites strategic direction and consistency and drive implementation.
Determine social media direction, align internally, launch and manage the brands engagement through community.
Required Education and Experience:
Bachelor's degree required, in Marketing or related field.
Five to eight years of marketing/product management experience.
For example; knowledge of brand and market dynamics, knowledge of financial processes, familiarity with GCP/SOP, etc.
Experience or training in consumer marketing, advertising, PR, online marketing or similar field.
Required Skills and Abilities:
Deep understanding of the web, social media environment, blogging and community participation. Demonstrated ability to map out a marketing strategy and then drive that strategy proven by testing and metrics.
Provides customer service excellence.
Excels at research, possesses excellent writing skills and the ability to build editorial content and technical writing.
Experience sourcing and managing content development.
Ability to jump from the creative side of marketing to analytical side.
Possesses functional knowledge or some experience with HTML/CSS.
Knowledge of search engine optimization-think including basic keyword research.
Excellent verbal and written communication skills and an ability to work individually on a project or in a team environment.
Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
Ability to communicate results to management and in a fast-paced environment.
Possess strong business acumen and interpersonal skills.
Excellent presentation skills.
Independent thinking and problem solving.
Abbott Canada is committed to the hiring, advancement and fair treatment of individuals without discrimination based on factors such as race, sex, colour, ethnic or national origin, religion, disability, age, citizenship, family or marital status, political beliefs, sexual preference or other factors included in human rights legislation.
Our diversity goals for recruitment, hiring, and retention are embedded in our corporate goals, and our diversity initiatives are supported by the highest level of the organization.
We strongly believe that a diverse workforce fosters more creative and innovative thinking throughout the organization. Creating an inclusive environment, where everyone is respected and valued, enables us to leverage our diversity as a business driver and strengthens our position as a global leader.
Abbott strives to promote and maintain an inclusive, high-performing culture that allows all employees to reach their full potential and contribute to Abbott's success.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.