Marketing Intelligence Lead Specialist-Deloitteâs Green Dot Agency
Location: ï»¿Birmingham, Alabama
Internal Number: 17069462
Market Intelligence Lead Specialist -Deloitte's Green Dot Agency
Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our ME team to see how we Deloitte differently.
As a Market Intelligence Lead Specialist, you will be at the forefront of unearthing opportunities to inform how Deloitte goes to market. You will be responsible for championing an outward-in perspective in order to drive success for one of the world's most influential brands.
The Green Dot Agency is Deloitte's in-house agency. Sitting within the Marketing Excellence (ME) organization, we provide value to Deloitte by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.
Unearthing insights derived from competitive landscaping, client feedback, content mapping and audience research to unearth insights to connect with audiences & drive results.
Combing data and research to think creatively about where open spaces opportunities are.
Developing personas to help our marketing teams better understand the clients we are trying to reach.
Creating Market Intelligence best practices so we can more consistently represent ourselves to our clients and key stakeholders.
Bringing our findings to life through storytelling.
Championing an outward-in perspective in order to inform how Deloitte goes to market.
Bringing specialist knowledge and new perspectives to the Market Excellence community - demonstrating an ability to distill salient points into actionable strategic guidance.
Becoming a trusted strategic advisor so that stakeholders actively turn to you as they forge their own path and that of their business forwards.
Tying the work we deliver to larger campaign and business goals.
Partnering cross-functionally within GDA to ensure we develop and deliver effective campaigns that have an impact on the brand and business.
Working closely with the other Market Intelligence team members to help bring in new opportunities, while making sure the CoE can deliver (for both existing stakeholders and new ones) from a strategic perspective.
This role reports to a Market Intelligence Senior Manager
Minimum of 5+ years relevant marketing intelligence / insights experience on behalf of a brand; agency experience a plus.
Strong organization and ability to effectively prioritize and meet deadlines.
Exceptional verbal, written and presentation communication skills and the ability to inspire others.
Highly self-motivated, thrive in fast-paced collaborative environment, and work well within a team, both in-person and virtually.
Omni-channel experience, especially digital and social, is highly relevant
Persuasive communicator and presenter.
Ability to learn how to extract insights from a variety of technical platforms.
Flexibility, adaptability, and willingness to travel on a limited basis required.
Bachelor's Degree in Marketing, Communications or related field.
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Deloitte is led by a purpose: to make an impact that matters. This purpose... defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.