Details
Posted: 25-Mar-22
Location: East Hanover, New Jersey
Salary: Open
Internal Number: 342047BR
766 million. That's how many lives our products touch. At Novartis, being there when and how it matters most for our patients and customers allows us to live our purpose and help bring maximum impact to health outcomes.
Furthering our commitment to transforming medicine for patients, Novartis is embarking on an ambitious and exciting journey to reinvent how we use technology, data and customer insights to better serve our consumer's needs and put them on a path to better health. This includes taking bold approaches that begin with a customer-centric mindset and harness the power of today's digital and data-driven healthcare revolution to continue to improve and extend even more people's lives.
* Do you want to help people understand their disease and how to seek out the proper treatment for it?
* Do you want to support patients achieve the best possible outcomes?
* Do you want to deliver a leading customer experience at all touchpoints?
* Do you want to be at the forefront of leveraging today's technology advances to create tomorrow's healthcare innovations?
We believe the answers are found when curious, adventurous, and collaborative people like you are brought together in an inspiring environment. Where you're given opportunities to utilize the power of digital and data to individualize and maximize interactions with customers. Where you're empowered to not fear failure when taking smart risks. And most importantly, where you're surrounded by people who share your determination to tackle the world's toughest medical challenges.
Job Purpose:
The ED, ERC Integrated Marketing will be responsible to shape and execute strategies to identify, assess, and support effective management of risks presented by the Customer Experience function (Marketing) across all US Pharma therapeutic areas (TAs) and products to ensure execution of such strategies is in compliance with applicable NPC policies, procedures and CIA requirements. This individual will drive clarity in risk assessment in early concept discussions of novel and complex marketing strategies (e.g. omnichannel engagement, use of dynamic content, social media, peer to peer education) and effective risk mitigation when they are implemented. The ideal candidate is passionate about both enabling compliant marketing strategies and driving excellence in execution of ERC counseling for marketing strategies.
Your responsibilities will include, but are not limited to:
* Shape and clarify US Healthcare Compliance Policy applicable to Customer Experience Marketing domains (e.g. HCP and patient strategies, market research) that impact all US affiliates (Pharma, Onc, AAA NGT).
* Drive consistency and clarity in how ERC Customer Experience Marketing Advisors will assess risk in early concept discussions, discuss risk with business owners to achieve an aligned understanding, provide clear and actionable ERC advice on how to effectively mitigate such risks upon implementation of the strategy, evaluate effectiveness of risk mitigation and document key milestones throughout the process, whether as part of a pilot to test and validate the strategy or across multiple TAs/products at scale.
* Effectively engage with key Customer Experience leadership teams to ensure they have a holistic view of ERC risks in their teams (key watch areas, what's going well, etc.) and collaborate to implement strategies to address key or emerging risks.
* Proactively monitor evolving US healthcare environment, enforcement trends and compliance programs of other pharmaceutical, biotech and medical device companies, analyze with deep understanding of marketing strategies and applicable ERC policies to identify and share material insights within ERC.
* Lead and develop the ERC Customer Experience Marketing Advisors that provide specialized ERC guidance to marketing domains with high and/or emerging risks across all US Pharma TAs and products (e.g. omnichannel engagement, use of dynamic content, social media).
* Collaborate with other ERC stakeholders (e.g. Risk Management Oversight, Operational Controls, CIA) to share anticipated innovative or complex marketing strategies, related risks and ERC guidance. Develop aligned approaches to Investigations, Monitoring and other ERC activities needed to address risks presented by such strategies.
* Develop trusted relationships with associates of all levels in Customer Experience teams to promote a SpeakUp culture and collaborate with Customer Experience teams to strengthen a positive culture towards compliance and ethical decision making as an integral part of how we reimagine medicine for patients.
Engage with Therapeutic Area General Manager and related cross-functional leaders to ensure a holistic view of risks across the strategies leveraged for the assigned therapeutic area (key watch areas, what's going well, etc.). Ensure clear and actional ERC guidance is provided or seamless transition to the appropriate ERC stakeholder.
The ideal location for this role is the East Hanover site but remote work may be possible (there may be some exceptions based on legal entity registration). Please note that this role would not provide relocation as a result. If associate is remote, all home office expenses and any travel/lodging to specific site for periodic live meetings will be at the employee's expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require 10-20% travel.