MN Landscape Arboretum Web Marketing/Content Professional in Minneapolis, MN for University of Minnesota Twin Cities

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Minneapolis, Minnesota

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MN Landscape Arboretum Web Marketing/Content Professional

Position OverviewThe Web Marketing Professional is a member of the Marketing and Communications team and is primarily responsible for the development and management of the Arboretum’s website including definition and development. As the Arboretum moves towards a digital framework, this position is an integral part of developing the Arboretum’s identity.Responsibilities70% - Web ContentPlans, creates, publishes and edits content to attract and serve internal and external stakeholders using institutional website standards.Conducts or utilizes market research to identify web content of most interest to target customers.Evaluates web traffic & audience engagement metrics.Utilizes the Arboretum’s overall Communications Plan to identi

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