Marketing Specialist - Quantitative Diagnostic Software Group (QUAD)
Cedars-Sinai Medical Center
Location: West Hollywood, California
Internal Number: HRC0827884
Our Quantitative Diagnostic Software Group (QUAD) seeks to develop software to allow computers to process and analyze three-dimensional images of the heart in much the same way as an experienced human operator. The program applies artificial intelligence techniques to the measurement of parameters critical to understanding the state and behavior of the human heart. This automated approach allows information to be obtained very quickly that is quantitatively accurate and does not suffer from intra-observer or inter-observer variability.
The software and algorithms developed by QUAD are widely considered to represent the gold standard in nuclear cardiology. They can perform a totally automated, push-button sequence of actions relating to imaging processing and analysis.
Through QUAD, algorithms have been developed to:
Take raw digital data output by the gamma camera, identify where the heart is, reconstruct it into tomographic images and reorient those images to make them perpendicular to the heart's axis--all without operator interaction.
Take tomographic images of the heart, evaluate the signals from several hundred portions of the myocardium, compare the strength of the signals with those expected in a normal heart and generate an exact quantitative measurement of the location, extent and severity of perfusion abnormalities of the heart. This gives the physician objective information to help select or rule out more invasive treatment.
Analyze the dynamic functioning of the heart (i.e., the way it contracts and thickens during its cycle). A dynamic measurement of the heart cavity volume is performed from electrocardiographically gated three-dimensional nuclear cardiology images by automatically identifying the endocardial and epicardial surfaces and following their motion throughout the cardiac cycle.
The software and algorithms developed by QUAD are licensed and distributed by virtually every nuclear medicine camera manufacturer.
We are seeking a Marketing Specialist who will assist in executing strategies and tactics for the overall marketing plan for the Quantitative Diagnostic Software Group (QUAD), an FDA-registered and ISO-certified medical device manufacturer of cardiac imaging software products. Excellent verbal and written communication skills are necessary to work with all levels within the department to influence end results. You must have at least three years of progressive work experience preferably in a biotechnology or healthcare environment as well as a strong knowledge of business administration. The ability to coordinate and lead multiple complex projects with limited supervision is required to be successful in this role.
Primary Duties and Responsibilities iclude:
Lead and coordinate marketing projects as assigned by management; manage project lists, deliverable, timelines.
Assist the Associate Director and Product Manager in executing strategies and tactics for overall marketing plan for Cedars-Sinai Cardiac Suite, aligned with the overall vision and business plan.
Consult with the Associate Director and Product Manager on tactics for ad/branding campaigns.
Serve as the primary contact for program leads in the development of marketing campaigns while working closely with leadership for approval.
Compose written materials to support program needs such as marketing collateral, blogposts, social media posts, publications, curriculum, presentations, white papers and other complex projects/events.
Research and analyze markets; provide information and reports for leadership and client group review.
Develop competitive comparison guides for use in positioning against like offerings from other competitors .
Manage marketing campaign strategy for the commercial release of products.
Update and maintain content on QUAD's customer-facing website.
Maintains current knowledge of competitors' products and industry trends to support product marketing strategies.
High School Diploma/GED required
Bachelor's Degree in Communication; Public Health; Marketing or Business Administration preferred
Three (3) years of progressive experience in Marketing related area (preferably in medical imaging, healthcare or biotechnology industry)
Working Title: Marketing Specialist - Quantitative Diagnostic Software Group (QUAD)
Providing healthcare for more than 100 years, Cedars-Sinai has evolved into one of the most dynamic and highly renowned medical centers in the world. Along with caring for patients, Cedars-Sinai is a hub for biomedical research and a training center for future physicians and other healthcare professionals. This attracts exceptional talent to Cedars-Sinai, including world-renowned physician-scientists who seek a place where they can both conduct research and see patients--the ideal formula for discovery and its translation into cures. Our patients benefit from access to doctors at the top of their fields, and our researchers have an ideal community in which to study the impact of healthcare challenges, and reflect that knowledge in their research. The greater Los Angeles area in which Cedars-Sinai resides possesses unparalleled cultural and ethnic diversity which offers outstanding opportunities for translational and clinical research and a dynamic environment for medical education.Although community based, Cedars-Sinai is a major t...eaching hospital affiliated with the David Geffen School of Medicine at the University of California, Los Angeles (UCLA). Cedars-Sinai has highly competitive graduate medical education programs in more than 50 specialty and subspecialty areas, a graduate program in biomedical sciences and translational medicine, a clinical scholars program directed towards junior physicians with aspirations to become clinical scientists, and post graduate training opportunities.There are more than 250 full-time faculty members at Cedars-Sinai. The voluntary medical staff, comprised of more than 2,200 specialty board-certified or board-qualified physicians, represent all of the specialties and subspecialties and collaborate with full-time medical staff in the teaching responsibilities of the graduate medical education programs.