The Marketing Specialist develops and executes marketing and communications plans for AANA programs, ranging from online programs to in person meetings to grants and scholarships. This individual should proactively monitor campaign data and make necessary adjustments to ensure budget goals are met. Working closely with the Manager of Marketing, Communication and Design as well as the VP of Marketing and Operations, this position will perform marketing tasks from copywriting to plan development to data analysis.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and execute the integrated marketing and communication plans for the following programs:
AANA/AOSSM/AAOS Sports Medicine Course
Online Learning – ASAP (both), online CME, DIY Exam, Scope, Virtual APEX courses, various CME packs and others as developed.
Lab Courses – Advanced, Residents, Fellows, Medical School program, SOMOS and other specialty programs.
Manage the budgets, promotion planning, copywriting and copyediting for the above-mentioned programs.
Analyze backend data from platforms to ensure tactics are effective. Supply the Manager and VP with regular data updates and glean insights.
OTHER AANA PROGRAMS
Act as marketing support for AANA research, surveys, membership, fellowships, scholarships, grants and other initiatives.
Assist with email layout in Informz and other processes to execute marketing tactics.
Other duties as assigned.
KNOWLEDGE, SKILLS AND ABILITIES
Excellent customer service skills.
Knowledge of Microsoft Windows environment, iMIS, Informz.
Excellent oral and written communication skills.
Well organized with the ability to multi-task, work within time constraints and complete work on time.
Detailed oriented and efficient.
Consistently meets deadlines and adheres to production schedules.
Proactively pursues new ideas and projects without initiation from supervisor.
Develop and maintain a positive working relationship with colleagues that encourages a healthy work environment.
EXPERIENCE AND EDUCATION
Nonprofit and/or association experience preferred.
2+ years of marketing, communication or related experience.
Work is performed in a general office setting. Position requires availability for extended hours when requested or scheduled. Occasional travel involved – less than 10%.
AANA is an international professional organization of more than 6,000 Orthopaedic Surgeons and other medical professionals who are committed to advancing the field of minimally-invasive orthopaedic surgery to improve patient outcomes through education, research and advancement.