Columbia University???s Department of Surgery is looking for a Marketing Director to help connect patients to our wide variety of services, strengthen and build our relationships with referring physicians, promote our message of health-literacy to the general public, and grow our overall brand presence in the marketplace. Incumbent will have an active hand in shaping our long-term marketing strategy, optimizing our existing efforts, and developing new marketing campaigns across digital and traditional outlets. You will work as part of our Strategic Communications group, alongside teammates dedicated to content, product, and events.
Responsibilities
Develop, execute, and refine ongoing multi-channel marketing campaigns for the department as a whole and for individual divisions as needed.
Provide SEO and strategic marketing recommendations based on analytics reviews and keyword rankings.
Create and manage Google Ad campaigns, with the goal of driving appointment request conversions.
Manage ongoing email newsletters and announcements, and create additional targeted email campaigns.
Create and manage social marketing campaigns on Facebook, Twitter and Instagram.
Organize, maintain and grow lists of leads and contacts for marketing and outreach.
Organize and maintain Google My Business location pages for faculty and locations.
Manage creation and maintenance of print collateral as needed.
Identify and provide perspective on new trends and technologies in digital marketing.
Explore and develop outreach opportunities with media and industry.
Collaborate and coordinate with other groups within the medical center and our partner hospital (New York-Presbyterian) to develop new marketing opportunities.
Collaborate with division administrators and the department???s finance office to track the impact of marketing campaigns in terms of patient volume and revenue.
Minimum Qualifications
Requires Bachelor???s degree or equivalent of education with 4 yrs experience required.
Preferred Qualifications
Master???s degree
Minimum of four (4) years in Digital Marketing Preferred
Other Requirements
Intermediate MS Office skills
Strong verbal and written communication skills
Independent, self-motivated
Expertise in the Google products suite (Ads, Analytics, Keyword Planner, Search Console GoogleMyBusiness), Mailchimp, Facebook ads, Twitter ads, and other common PPC ad platforms
Experience working directly with and presenting to stakeholders
Experience in healthcare/healthcare marketing is a strong plus
Experience with content creation and production tools (Photoshop, InDesign) is a plus
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.
