Digital Content Marketing Specialist, Frank by OCBC in Singapore, for OCBC Bank

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Digital Content Marketing Specialist, Frank by OCBC

OCBC is looking for an ambitious and enthusiastic Digital Content Marketing Specialist for Frank. In this role, you will conceptualize, implement and manage digital content programs across Frank and third party digital/social media platforms. Programs and content need to enable the business to meet consumer acquisition and engagement targets mainly through owned and earned media. To be successful in this role, you need to balance creativity and data, and have a digital first mindset with a pulse on new technologies used by the Frank target audience. Responsibilities Lead the website development programs with Design teams, craft landing pages and lead generation forms for our content to distribute through relevant paid programs. Collaborate with partne

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