The Interventional Cardiovascular group at Columbia University Irving Medical Center is looking for a versatile content producer with digital marketing skills. In this role, you will help grow the group???s presence on social media, grow traffic to the division???s site and increase conversions on our online appointment request forms, and develop new opportunities to engage with both prospective patients and referring physicians.
Responsibilities
Creating original social medial content (text, image, videos) to make cardiovascular topics relevant and engaging to a broad audience
Finding and sharing the most compelling articles, images, videos and other health-related resources on the web
Maintaining a multi-channel content calendar
Managing FB, Twitter, Instagram, & YouTube accounts, including uploading and scheduling posts, monitoring mentions and responses, and gathering analytics
Developing creative assets for paid social media advertising and launching campaigns
Managing our Mailchimp newsletter, including uploading and packaging content and gathering analytics
Collaborating with doctors, researchers and administrators to create content for specific marketing needs
Monitoring and amplifying the social media presence of our faculty
Assisting marketing manager with execution of search engine campaigns and reputation management
Writing monthly status reports (including recommendations for future content considerations)
Performing other responsibilities as assigned
Minimum Qualifications
Bachelor's degree or equivalent in education and experience, plus four years of related experience
Excellent verbal and written communication skills, and attention to detail
Other Requirements
Clear, authentic writing style
Ability to perform independent research
Graphic and photo editing skills
Video production experience
Familiarity with FB, Twitter, and Instagram analytics and advertising platforms
Familiarity with GoogleAds, GoogleMyBusiness, Google Analytics, Keyword Planner, Search Console
Must successfully complete systems training requirements
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.
