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糖尿病事業部 Consumer Marketing Manager
Primary FunctionPlan and develop consumer marketing strategy to drive customer acquisition, continuous usage and retention and leverage effective engagement tacticsLead the execution and implementation of holistic marketing strategies to drive business growth as Patient ChampionWork with Abbott IT and external vendors to build and enhance CRM platform with secure and effective operations to manage customer data.Develop robust KPIs to effectively measure and report on content and message effectiveness in driving sales.Using the patient journey, develop an effective solution to build a strong eco system to support people living with diabetes leading to brand engagement, loyalty, advocacy and retention.Core Job R


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