Director, Marketing – Online Degree Programs; Professional and Continuing Education Department Description:
PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential. University Description: Detailed Description: Duties & Responsibilities: In conjunction with Senior Director, design and ensure scalability of teams, systems, and processes to ensure the needs of a contemporary university are met. Lead marketing strategies and campaigns that yield a quantifiable and significant return on marketing investments across a spectrum of advertising channels. In conjunction with the Senior Director and Finance Director, develop and manage marketing budgets with the goal of optimizing return on marketing and retention investment. Identify and make strategic recommendations regarding PCE marketing technology needs including CRM, SIS, website, and other major technology requirements. Recruitment, Lead Generation, and Product Marketing Leadership
Lead an internal agency model designed to support all PCE programs to achieve marketing and recruitment goals. Lead PCE's marketing strategy and efforts aimed at driving lead generation, inbound marketing, and conversion-centric marketing strategies and processes for student enrollments and purchases for new and existing programs. Lead planning and implementation of program-specific strategic, integrated, and multi-channeled marketing plans for all PCE programs. Lead new program pro forma development with the Senior Director and the Director of Finance. In conjunction with the PCE leadership team and key stakeholders, prepare new PCE and partner program proposals. Establish metrics to track enrollment goals and outcomes and develop multi-year and annual enrollment objectives. Utilize best practices in admissions and graduate recruitment marketing management, while inspiring others to work collaboratively in achieving enrollment goals. Drive marketing efforts, deliverables, annual budgets, and marketing plans across all PCE-supported programs. Ensure effective and efficient use of assigned resources. Plan and oversee campaign media planning, budget allocation, lead source tracking (cost per lead, cost per student), weekly snapshots of results, and formal semester reports. Assist retention in strategy, vision, and execution of proactive, integrated student retention efforts and experience including relating to but not limited to, email communications, phone calls, text messages, website communications, program collateral, student webinars, etc. Customer Relations and Partnerships
Maintain trust and cultivate campus and stakeholder relationships. Analyze student and internal partner experiences, define friction points, and create seamless outcomes. Serve as PCE's primary advocate for 'client-centered' standards and best practices to serve PCE's students and stakeholders. Market Research, Enrollment Analysis, and Marketing Assessment
Develop and implement data-driven, metric-based marketing research, analysis and assessment tools for PCE. Lead PCE's market research process to assist the leadership team and academic departments in setting programmatic priorities that exhibit the greatest opportunity. Analyze market data for current and potential PCE-managed programs to set marketing strategies that optimize student recruitment and retention efforts. Other duties as assigned
QualificationsMinimum of five years of experience developing full-lifecycle marketing strategy, including end-to-end execution of comprehensive and integrated marketing campaigns. Preferred experience in higher education marketing, client relationship management, or consulting experience. Ability to manage, motivate, and teach staff and vendors to deliver high quality executions of campaign elements on multiple concurrent projects. Expertise in Microsoft PowerPoint, and in the development of presentations. Ability to build, create, and experience developing executive-level briefs, presentations, and pitch decks. Experience translating complex data into easy-to-digest findings. Experience and strong knowledge of customer relationship management (CRM) systems. Operational knowledge of information, data, and digital technology management and best practices. Experience with website content management systems (CMS) including management of, and best practices in, working with CMS systems. High level of budgetary and financial experience, which includes development of operational and marketing budgets. Understanding of the administrative functions, academic programs, and requirements of a university. Ability to negotiate and navigate highly matrixed and layered professional environments. Demonstrated ability and comfort in delivering presentations to a wide of variety of audiences. Demonstrated leadership skills and ability. Evidence of strong, effective, ethical, and collegial collaboration. Experience enhancing community relations and promoting the role of the organization both internally and externally. Experience building organizational structures and in organizational design. Strong change management skills. Performance Expectations - Knowledge Skills and Abilities: Background check:Degree Verification Requirement:Posting Salary:Special Application Instructions: email@example.com
To apply visit:https://jobs.sandiego.edu/cw/en-us/job/494645/director-marketing-online-degree-programs
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The University of San Diego is committed to academic excellence, Catholic intellectual and social traditions, and providing a top-notch liberal arts education for scholars of all faiths. USD is located on 180 acres overlooking the city of San Diego, Mission Bay and the Pacific Ocean. The campus is renowned for its beauty, and features Spanish Renaissance-inspired architecture.