As a key member of the executive leadership team, the Chief Marketing and Communications Officer (CMCO) is responsible for strategic, operational and fiscal leadership for branding, marketing, communications, public relations and digital-consumer strategy across all channels and audiences for the healthcare system, including EvergreenHealth Monroe. In addition, the CMCO leads all initiatives related to community engagement. The CMCO is also responsible for the marketing and communications strategies and implementation for EvergreenHealth’s strategic partnerships such as Eastside Health Alliance (EHA), Eastside Health Network (EHN), Seattle Cancer Care Alliance (SCCA), and the EvergreenHealth Foundation. The CMCO reports to the Chief Executive Officer (CEO).
Required for the position:
Master’s degree in marketing, communications, public relations or related discipline.
10 years’ experience in health care, consumer services, or business-to-business marketing, with a history of progressive leadership and increasing scope and responsibilities.
Demonstrated track record of brand- and volume-building in health care.
Sound understanding of marketing discipline and applications techniques as it relates to the economics and success of the marketing plan.
Proven success in marketing strategy development, market segmentation, execution, and results measurement.
Working knowledge of content management systems, customer/physician relationship management platforms, EMRs, brand management platforms, media platforms, digital analytics, etc.
Proficient in Microsoft Word, Excel and PowerPoint.
Desired for the position:
Profound understanding of the business models and clinical care models and have a career history of developing and implementing marketing strategies to achieve business, clinical and organizational goals.
Skilled marketing and brand strategist with proven track record of driving clinical volumes.
Skilled in developing attribution models, connecting marketing campaign analytics to KPI’s and direct ROI.
Adept at understanding data and analytics and developing insights into actionable and measurable marketing strategies and tactics.
An expert in trends and changes in the primary marketplace and understanding the impact of those changes and trends on market positioning and volume-building strategies.
A keen systems thinker with the ability to function and thrive in an environment with the ability to foresee and understand the interdependencies of decisions and their impacts.
A compassionate critical thinker who can quickly synthesize, categorize and prioritize information, data, multiple agendas, competing needs with a keen ability to clearly discern the urgent from the routine and needs from desires.
Consummate problem-solver with the ability to assess and grasp details quickly, and to move from listening and learning to action and solutions.
Experienced and informed in the most effective ways to reach, engage and convert target audiences, including but not limited to treatment-seeking consumers, referral sources, payers/funders and donors.
Proactively develops public relations and marketing strategies in support of the strategic objectives of the health system.
Translates institutional objectives and initiatives into specific marketing strategies.
Required for the position:
Collaborates and consults with peers and colleagues by defining functional standards that translate into usable applications. Negotiates with peers and colleagues to develop mutually workable solutions to ensure consistency and continuity of functional applications across the organization.
Represents the organization’s mission, vision and values to external constituencies including media and community leaders and supports the organization’s leaders in doing the same, through a consistent relationship management platform and system.
Participates in and contributes to the overall planning and operational decisions of EvergreenHealth as part of the Administrative Council.
Ability to assume responsibility and authority, but also recognize authoritative guidance when it is necessary to see it and accept it.
Capability to work closely with others and elicit and inspire support of others.
Ability to build collaboration, momentum, and results within cross functional teams.
Professional expertise in the field of healthcare marketing, communications and public relations problem solving.
Understanding and evolving knowledge of national, and industry best practices and emerging trends and the knowledge and experience to evaluate their efficacy for EvergreenHealth and our marketplace.
Ability to recognize and analyze marketing, communications and public relations outcomes.
Capacity and experience in understanding the forces that are effective in guiding public opinion and community perception.
Familiarity with basic source materials in the health care field and knowledge of or capability to learn the operations of EvergreenHealth’ s services.
Ability to mitigate risk to the organization.
Requires a broad strategic and performance orientation and an understanding of the implications of the organization’s activities with an exceptional knowledge of regulation compliance issues.
Must have a working understanding of financial management and a commitment to the provision of cost-effective healthcare.
Must be able to develop and maintain productive relationships with physicians and executive leaders from other healthcare organizations.
Must be able to demonstrate knowledge of new trends and techniques in healthcare.
Ability to work independently, to make independent decisions as required, excellent organizational and planning skills.
EvergreenHealth is an integrated two-hospital healthcare system offering a breadth of services and programs that is among the most comprehensive in the region.
Formed in 1972 as a public hospital district, we now serve nearly 850,000 residents of our service area in north King and south Snohomish counties, with medical facilities located throughout the area for easy access.
Our goal is to improve the health of every life we touch by delivering the highest quality care and absolute patient safety, and we’re honored to be recognized by Healthgrades as one of America's 100 Best Hospitals for the past five years (2017-2021), and by The Leapfrog Group with an A grade for Patient Safety.
Our main campus is located in Kirkland, and includes a 318-bed medical center and four medical specialty buildings. In 2015, we expanded to include EvergreenHealth Monroe, an accredited, full-service 72-bed hospital located in Monroe, WA.
We take great pride in offering the latest medical technology, but our care is set apart by the personal touch provided by our more than 4,500 employees, including nearly 1,100 physician partners and more than 500 volunteers.
Our EvergreenHealth Medical G...roup, a more than 300 member employed physician multispecialty group, provides 12 primary care centers, six urgent cares and over two dozen specialty care practices located throughout our service area.
All told, we offer care in 70 clinical specialties, from primary care to specialty care, from the family maternity center to senior care, home health and hospice care.
To further bolster our capabilities and extend access to services, EvergreenHealth has partnered with two other regional healthcare leaders, Overlake Medical Center and Seattle Cancer Care Alliance, and with the Eastside Health Alliance.
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