The three goals of the HGS Healthcare Marketing Campaigns Director are to:
Ensure the integrity of the Salesforce forecasting and prospecting data for the Healthcare business units (including AxisPoint Health and Colibrium). Work closely with the shared service team to manage data cleansing areas, providing new data lists (i.e. from events), lead internal research projects and ensure all campaign lists are correct and updated.
Provide end-to-end management of events for HGS Healthcare to ensure we maximize our visibility, lead generation, and return on event investment.
Support the creation of awareness for HGS Healthcare as a leading BPM solution provider through creative campaigns, social media and external communications and content. Position HGS as an authority, an innovator and as a thought leader.
Daily responsibilities include:
Serve as the go-to resource for HGS Healthcare’s presence in Salesforce and Demandbase.
Meet monthly with each VP BD to review all current opportunities in Salesforce and determine movement to next stages. Make the appropriate adjustments in Salesforce.
Review intent data from Demandbase with the Global Head of Healthcare Marketing and identify potential opportunities.
Oversee the management of the flow of leads through the lead lifecycle across the various funnel stages and operational processes (e. MQL, SAL, Nurture, Opportunity, Short list, Win) and report on it.
Lead team to set vertical keyword priorities. Assist in SEO and PPC activities.
Plan for and manage the HGS presence at industry events and road shows, ensuring the highest ROI from events investments.
Work closely with the Global Head of Healthcare Marketing on event strategy, vetting events for fit with selling priorities and overall value, and determining HGS’s level of participation.
Coordinate all logistical, accommodation, and promotional aspects of the events.
Collaborate with the creative director and design teamto ensure that design and content of exhibit properties communicate the desired message clearly and intuitively.
Coordinate the pre-event and post-event campaign activity.
Measure ROI and recommend level of participation in future events.
Manage the HGS healthcare presence on internal, public, and social sites.
Working closely with the Global Marketing Team, ensure that blogs, social posts, and article placements are shared and publicized internally and externally.
Manage the Healthcare Marketing Calendar to ensure all events, campaigns, and activities are current and shared with stakeholders.
Assist in Content Creation to drive traffic to the website or a specific landing page.
Assist with the sourcing, information gathering, and completion of award nominations. Conduct win-loss analysis if such information is available.
Our global marketing team is virtual. Position can be located anywhere in the US. Once business travel resumes, it would be advantageous for the Campaigns Director to be based near a major airport.
A Bachelor’s degree in business administration, marketing, communications, public relations, advertising or a related field is required
Previous leadership experience in sales, marketing, public relations and/or the Contact Center industry is required
5+ years’ experience in marketing manager/director role
Strong knowledge of the BPO and contact center outsourcing market
Experience with campaign development and execution is required
Experience with web development, social media and digital presence management
Proof of previous lead generation success
Strong network of connections is an asset
Exceptional leadership skills
Excellent communication skills
Financial management skills
Strong time management skills
Strategic planning skills are an asset
Excellent project management skills
HGS is helping make its clients more competitive every day. HGS combines technology-powered services in automation, analytics and digital transformation, with deep domain expertise focusing on back office processing, contact centers, traditional and digital customer care, and HRO solutions to deliver transformational impact to clients.
A global leader in business process management and customer experience, HGS combines technology-powered services with Healthcare domain expertise to drive positive outcomes. We optimize the entire member experience through service offerings for clinical, case management, member engagement, provider solutions, claims cost containment, and analytics.