The mission of Trinity Preparatory School of Florida is to develop individuals who will excel in college and in life, contribute to their communities, lead in a changing society, and grow spiritually.
Job Title: Director of Communications and Marketing
Position Summary: Responsible for directing the strategy and flow of information, external and internal, on behalf of Trinity Preparatory School and its numerous constituents.
Essential Duties and Responsibilities:
Design, implement and manage the school’s strategic communications plan that includes primary messaging, targeted messaging and know the multiple channels.
Plan, and execute a comprehensive marketing strategy that includes all appropriate avenues for digital, social media, and traditional marketing;
Oversee the implementation of the marketing strategy and communications plan;
Continually review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing/communications plan as necessary;
Create and manage marketing and communications metrics to measure effectiveness using pre-established key performance indicators.
Manage media relations, including writing and distributing press releases and cultivating relations with local media and business partners
Collaborate with Admissions Office on admissions-themed advertisements, marketing materials, events, tours, information sessions, and relationships with business partners
Collaborate with Advancement Office on development-related electronic and print educational,brochures, solicitations, and stewardship pieces, including alumni newsletters and the Annual Donor Report
Assist with the writing, editing and production of communications for the Head of School, and other administrators and faculty.
Oversee brand consistency across all divisions
Oversee multiple communication platforms to ensure consistency, accuracy and relevancy
Create content as well as identify and generate creative story ideas
Design organizational message themes and points, as well as talking points, and holding messages.
Maintain efficient and effective operations
Create and manage production/publication processes for multiple communication products-newsletters, social media channels, website, etc.
Be accountable for budget management and upholding communication policies
Perform other duties as assigned by the supervising administrators; Director of Admissions and Director of Advancement.
Demonstrates self awareness
Qualifications & Experience:
Minimum of a bachelor’s degree from an accredited institution or the international equivalent with a focus on related fields.
Minimum 3-5 years of experience in communications, marketing, public relations, and social media promotion.
Experience with Independent/Private Educational Institutions is a preferred
Strong time management, organizational skills and interpersonal skills
Strong writing skills; must be able to write for different audiences
Experience and strong understanding of strategic communications with management of a brand and its voice through diverse media to generate results.
Demonstrated success developing and executing branding, marketing, and communications strategies with clear, measurable results
Demonstrated success managing multiple projects with shifting priorities and competing deadlines, including developing, monitoring, and adhering to budgets and production schedules
The ability and desire to both hold an associate accountable for high-level production and to mentor them in their professional development
Support leadership with public speaking, presentations for varied audiences and purposes
Lead communication team of contributors
Comprehensive benefits package including medical, dental, vision, life and disability, 403(b) plan
Must be able to pass a Jessica Lunsford Level II background check and drug test.
Trinity Preparatory School is an Equal Opportunity Employer
About Trinity Preparatory School
Trinity Prep is an independent college preparatory school for grades 6 through 12. Our mission is to develop students who are able to excel in college and beyond, contribute to their communities, lead in a changing society, and grow spiritually.
For more information, visit our website at www.trinityprep.org